After spending the week speaking with customers there’s one thing I heard over and over. “I don’t know what to buy next for my clients. I’m not sure anymore what they want.” Does this ring true for you too? Then, in my inbox appreared a report from Pinterest: Pinterest Predicts. It’s their unofficial trend spotting report based solely on Pinterest searches. This is something they’ve done a few times and have predicted trends fairly successfully. So, considering Pinterest has over 400 million monthly active users who search over 2 billion times every month for ideas and products, that’s pretty powerful […]
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The Top 3 Photos That Your Business Needs NOW
Great photos are one of the top resources you should have ready to go at a moment’s notice. As a local business owner, there will be numerous opportunities that will call for gorgeous photos. Instead of scrambling to get it done last minute or submitting photos that are low quality (too dark, out of focus), take the time now to set up a photoshoot. When that special sales event, fashion show, fundraiser, or interview comes asking for photos to feature you and/or your store, you will have perfect photos at the ready! Top 3 Must-Have Photo List: Headshots of the Owner, […]
5 Habits to Increase Facebook Engagement
Wondering where to put your energy and effort when it comes to Facebook? As the owner of an independent boutique your time is precious, so I’ve done some of the legwork to give you 5 habits you should cultivate to optimize engagement on your business Facebook page. Your posts should be a mix of 70% video, 20% image with text, and 10% link posts. That’s according to Mari Smith, a highly sought-after keynote speaker on social media and the Top Facebook Marketing Expert! To highlight that large percentage above, make sure to do more video. BuzzSumo shares that “videos get […]
Build It and They Will Read
Having just hosted my first guest on the Haute Hub Happy Hour as part two of my email marketing arc, my thoughts went back to the previous HHHH when I talked about list building. After all, the strategies for creating great emails won’t do much without a great list to send them to! If you haven’t seen it yet, you can still check out the video on the hub. I talked about some ideas you can use in your emails, but, without doing a full transcript here, I wanted to emphasize two of the biggest points I made. First being […]