If you’re anything like me, you love time-saving hacks. One time-saver that comes in handy is Planoly, my social media planner. Inside, I can store my hashtags by post category, which makes it convenient to add hashtags to my posts. Unfortunately, it’s easy to keep using the same ol’ hashtags over and over. This practice will stagnate your reach, keep you from finding new people, and, worst of all, alert Instagram to your repetitive posts. They don’t reward monotonous use of the same hashtags with more reach. If this is you, then it’s time to refresh your hashtags. How you […]
Tag: Instagram
Hashtags 101 – Part 2
Hopefully you’re more comfortable with hashtags after reading Part 1 of this blog entry. Now let’s get into more advanced work and talk about branded hashtags. Did you know that you can create your own hashtag and use it to start a conversation with your followers or to curate certain content? A simple example of this is a hashtag I created for my dog. If you search #junebugperez you will see photos of her. She doesn’t have an Instagram account so whenever I post a photo of her, I use this hashtag. Custom or branded hashtags Now you, the retailer, […]
Hashtags 101 – part 1
If your brick and mortar business is on social media, using hashtags is a must in order to reach your target audience, grow your following, and engage with people out there in the cyberspace. They are great tools for creating brand awareness, community, and a conversation about your brand or company. But let’s start at the very beginning and talk about what the heck a hashtag actually is. What is a # A hashtag is a word or phrase preceded by the hash or pound sign (#) and is used to associate, attach, or categorize messages or posts to a […]
Do This One Thing to Get 79% More Engagement on Your Posts
Ever wonder why more people aren’t seeing your gorgeous posts? Or how to get new people to see them? You’re not alone! In fact, 95% of social media users are keeping you company. If you want to join the 5% who statistically get 79% more engagement with their posts, there’s one simple thing you can do: attach a geographical tag (also known as a geo tag) to your post. A geo tag is such a simple thing to do. It will elevate your post in searches and increase the visibility of your posts to people in your geographical area. When […]
Top 4 Must-Do Steps of Instagram Setup
If you’ve skipped any of these steps while setting up your Instagram account, not to worry – you’re not alone. Many of us skip the profile setup in their eagerness to go live. We come up with a username and gloss over the rest. It’s understandable. I know the feeling! But your profile is the first thing people see when they pop onto your account. It’s what tells them who you are and what you do, so it’s more important than it seems. The good news is that your profile can and should change and evolve. So even if you’ve […]
