Pinterest Shares the Most Searched Pins

After spending the week speaking with customers there’s one thing I heard over and over. “I don’t know what to buy next for my clients. I’m not sure anymore what they want.” Does this ring true for you too?  Then, in my inbox appreared a report from Pinterest: Pinterest Predicts. It’s their unofficial trend spotting report based solely on Pinterest searches. This is something they’ve done a few times and have predicted trends fairly successfully. So, considering Pinterest has over 400 million monthly active users who search over 2 billion times every month for ideas and products, that’s pretty powerful […]

Title image colorfully painted walls with arches

5 Practices To Set Your Intentions For A Bright 2021

If you’ve lived as long as I have, you’ve participated in every kind of year end recap or New Year intention exercise. Which, for the record, I love doing all of them! This year I’ve gathered some of my favorites to share with you. Plus I’ve included three books that have inspired either the mindset or the activity. Feel free to adopt one or all of them. Whichever you decide, do read the books! Accept and embrace today Life and business is an Infinite Game according to Simon Sinek in his book The Infinite Game. An absolute must read for […]

woman shopping online

4 Ways To Delight & Serve Your Customers During The Holidays

The 2020 holiday season is shaping up to be the most innovative with people getting together in smaller groups, zooming their gift exchanges and shopping online more than ever. During the shutdown many independent retailers built shopable websites and increased their social media activity. With all that in place, how can you best serve your customers this holiday season? What problems can you solve for her? How can you add value to her daily experience? Who can she cross off her list at your shop? Your marketing (read email and social media) should be filled with gift inspiration for the […]

Facebook Group Shopping Events

If there’s one good thing coming out of this world event it’s how various industries are creatively leveraging technology during this period of social distancing. From Doctors diagnosing patients via video calls, to fitness studios offering live or prerecorded classes. Which got me to thinking about my retail accounts and how they, as in you, could also benefit from using technology in a new way to drive sales. Did you know that when you post in a Facebook group everyone in the group gets notified? And when you go Live all the members in your group get notified too? Having […]

Virtual Window Shopping

Virtual Window Shopping

Remember walking around the mall just to see what was there? Checking out window after window in the shop fronts or strolling your “Main Street” and checking out what was in the shop windows? If you’ve been in business long enough you probably remember a time when customers or potential customers did just that and then wandered on in. What’s changed? Where did some of those folks go? There are a few theories floating around like they’re all shopping online or brick and mortar retail is dead. Both of those are myths.  By most estimates, 90% of shopping is still […]

Plum Bainbridge

Shop Talk | Plum

Theresa Collier likes to say that she flies by the seat of her pants—and she may well have when she first opened her store—but her decisions to develop the store by jumping into new things were very strategic and methodical. Theresa’s boutique, Plum, is a picturesque shop on the equally picturesque island of Bainbridge Island in Washington. Although she got her first taste for running a store when the Bloedel Reserve public garden asked her to open a gift shop, she took a leap of faith and opened her own shop in 2014.  “I’ve been wanting to do this for […]

Shop Talk Retrospective

Shop Talk 2019 Retrospective

When I started this blog two years ago I had no idea how it would evolve. It’s been fun, challenging, inspiring, and incredibly educational to not only hear what these shop owners and consultants are doing to create success but to also get to know them on a personal level. Whoever said business isn’t personal is dead wrong. It’s 100% personal from the desire to create and grow a business that will support your family to the people who work with you and the customers you serve. It’s all relationship with business thrown in.  I’m humbled by the wisdom and […]

The Importance of Being Mobile-Friendly

With mobile phones out-selling desktop computers, it’s no wonder that more web searches are being done on phones and that Google has changed the way it ranks websites! It only makes sense that Google gives higher importance to websites that allow easier viewing and interaction. Two years ago, it announced that it would determine a website’s ranking in searches based on the quality of its mobile site rather than its desktop version because more searches were being made on mobile devices. Just this past July, they finally fully transitioned to this form of ranking. This means that Google bots that […]

Shop Talk | Revolution Boutique

Shop Talk | Revolution Boutique

Talking shop with Brad Leyden is to really understand how he, in his own words, puts the “pedal to the metal” in running his own business. His enthusiasm for retail is undeniable and he loves to share his experiences in the hopes of helping other retailers. Just four years ago, Brad found himself newly divorced and at the helm of a business he hadn’t wanted in the first place but couldn’t bear to part with. There was a pivotal moment when something clicked inside him and he realized his business not only affected his own livelihood but that of his […]

Personal Posts on Business Accounts

Should you post personal photos on your business social media accounts?  I think you already know the answer to this question, right? Building relationships online is about trust and authority. Earning the trust of your audience and establishing your authority in your specialty. The persona or image you put forth ought to reinforce that trust and authority. Here are some rules of thumb to help you decide whether to post a personal photo or not. Your business account is the 24 hour news channel of your business. Curate your content as if it were on a major network.  Steer clear […]