people standing around a desk with papers and a computer. Title reads Why are Social Media Trends important for retail?

Why are Social Media Trends Important to Retail?

Do you find yourself asking this question when a new trend pops up every 5 minutes (it seems)? Social media trends evolve constantly, whether we’re talking about the tech or how the consumer consumes it. The trick is to be discerning as to which trends we adopt and which we leave for someone else to pick up. The point of social media for business is to gain exposure and build trust with our ideal client. If the current trend you’re considering does that, then great! But how do we know?   Start Here Here’s a few questions to ask yourself […]

text on photo is title of article, is it time to refresh your retail hashtags

Is It Time To Refresh Your Retail Hashtags?

If you’re anything like me, you love time-saving hacks. One time-saver that comes in handy is Planoly, my social media planner. Inside, I can store my hashtags by post category, which makes it convenient to add hashtags to my posts. Unfortunately, it’s easy to keep using the same ol’ hashtags over and over. This practice will stagnate your reach, keep you from finding new people, and, worst of all, alert Instagram to your repetitive posts. They don’t reward monotonous use of the same hashtags with more reach. If this is you, then it’s time to refresh your hashtags. How you […]

Pinterest Predictions 2022

Ever wish you could look into a crystal ball and know what your customer is thinking or wanting next? This might be the closest thing!  It’s time for Pinterest’s annual compilation of predictions called Pinterest Predicts. The predictions are based on the most popular searches on the platform. It’s like a virtual window into the minds of its users. The topics range from fashion to vacations to personal space renos and more. Below are just a few of the categories I think will be of interest to the women’s retail boutiques with whom I usually work. Each of the titles […]

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Pick One Platform and Master It

We all know that social media is an essential part of any business’s marketing strategy, but choosing which platform can get confusing for any of us.  If you find yourself sprinkling content here and there, jumping from one hot platform to another, and not getting the traction you desire, it could be that you’re spread too thin and perhaps don’t know enough about any of the platforms to maximize their features. If any of this sounds familiar, then try this: focus on one platform that your ideal customer uses most (even if you don’t personally prefer it) and once you’ve […]

Holiday Video Ideas for Boutiques

This holiday season people are looking to social media more than ever for inspiration whether it’s for holiday decorating (guilty!) or holiday shopping (also guilty!). If you’ve been following me for any amount of time, you’ve heard me say creating video for social media is a priority. In fact, the head of Instagram posted this video recently letting us know the platform is no longer just a photo sharing app. So let’s make sure your content has the best chance of rising to the top! It’s important to have a strategy when planning and creating your marketing content. If you […]

Pinterest Shares the Most Searched Pins

After spending the week speaking with customers there’s one thing I heard over and over. “I don’t know what to buy next for my clients. I’m not sure anymore what they want.” Does this ring true for you too?  Then, in my inbox appreared a report from Pinterest: Pinterest Predicts. It’s their unofficial trend spotting report based solely on Pinterest searches. This is something they’ve done a few times and have predicted trends fairly successfully. So, considering Pinterest has over 400 million monthly active users who search over 2 billion times every month for ideas and products, that’s pretty powerful […]

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5 Practices To Set Your Intentions For A Bright 2021

If you’ve lived as long as I have, you’ve participated in every kind of year end recap or New Year intention exercise. Which, for the record, I love doing all of them! This year I’ve gathered some of my favorites to share with you. Plus I’ve included three books that have inspired either the mindset or the activity. Feel free to adopt one or all of them. Whichever you decide, do read the books! Accept and embrace today Life and business is an Infinite Game according to Simon Sinek in his book The Infinite Game. An absolute must read for […]

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4 Ways To Delight & Serve Your Customers During The Holidays

The 2020 holiday season is shaping up to be the most innovative with people getting together in smaller groups, zooming their gift exchanges and shopping online more than ever. During the shutdown many independent retailers built shopable websites and increased their social media activity. With all that in place, how can you best serve your customers this holiday season? What problems can you solve for her? How can you add value to her daily experience? Who can she cross off her list at your shop? Your marketing (read email and social media) should be filled with gift inspiration for the […]

Facebook Group Shopping Events

If there’s one good thing coming out of this world event it’s how various industries are creatively leveraging technology during this period of social distancing. From Doctors diagnosing patients via video calls, to fitness studios offering live or prerecorded classes. Which got me to thinking about my retail accounts and how they, as in you, could also benefit from using technology in a new way to drive sales. Did you know that when you post in a Facebook group everyone in the group gets notified? And when you go Live all the members in your group get notified too? Having […]

Virtual Window Shopping

Virtual Window Shopping

Remember walking around the mall just to see what was there? Checking out window after window in the shop fronts or strolling your “Main Street” and checking out what was in the shop windows? If you’ve been in business long enough you probably remember a time when customers or potential customers did just that and then wandered on in. What’s changed? Where did some of those folks go? There are a few theories floating around like they’re all shopping online or brick and mortar retail is dead. Both of those are myths.  By most estimates, 90% of shopping is still […]