We all know that social media is an essential part of any business’s marketing strategy, but choosing which platform can get confusing for any of us. If you find yourself sprinkling content here and there, jumping from one hot platform to another, and not getting the traction you desire, it could be that you’re spread too thin and perhaps don’t know enough about any of the platforms to maximize their features. If any of this sounds familiar, then try this: focus on one platform that your ideal customer uses most (even if you don’t personally prefer it) and once you’ve […]
Tag: Business
The Art of Email Marketing
If you didn’t get a chance to see the email marketing video in our Facebook group, Haute Hub for Brick and Mortar retailers, you’re kinda missing out. Don’t worry – it’s on the hub for you to view at your leisure. There’s a lot of great, easily actionable items for you to do in order to scale-up your marketing efforts! And conveniently enough, my special guest, Yasmin Yamat, broke them down into 3 simple sections. If you don’t already know Yasmin, she is a marketing consultant I’ve been working with for years. She’s worked for companies like Lines Ballet, Stella […]
Build It and They Will Read
Having just hosted my first guest on the Haute Hub Happy Hour as part two of my email marketing arc, my thoughts went back to the previous HHHH when I talked about list building. After all, the strategies for creating great emails won’t do much without a great list to send them to! If you haven’t seen it yet, you can still check out the video on the hub. I talked about some ideas you can use in your emails, but, without doing a full transcript here, I wanted to emphasize two of the biggest points I made. First being […]
Hashtags 101 – Part 2
Hopefully you’re more comfortable with hashtags after reading Part 1 of this blog entry. Now let’s get into more advanced work and talk about branded hashtags. Did you know that you can create your own hashtag and use it to start a conversation with your followers or to curate certain content? A simple example of this is a hashtag I created for my dog. If you search #junebugperez you will see photos of her. She doesn’t have an Instagram account so whenever I post a photo of her, I use this hashtag. Custom or branded hashtags Now you, the retailer, […]
Hashtags 101 – part 1
If your brick and mortar business is on social media, using hashtags is a must in order to reach your target audience, grow your following, and engage with people out there in the cyberspace. They are great tools for creating brand awareness, community, and a conversation about your brand or company. But let’s start at the very beginning and talk about what the heck a hashtag actually is. What is a # A hashtag is a word or phrase preceded by the hash or pound sign (#) and is used to associate, attach, or categorize messages or posts to a […]
Top 4 Must-Do Steps of Instagram Setup
If you’ve skipped any of these steps while setting up your Instagram account, not to worry – you’re not alone. Many of us skip the profile setup in their eagerness to go live. We come up with a username and gloss over the rest. It’s understandable. I know the feeling! But your profile is the first thing people see when they pop onto your account. It’s what tells them who you are and what you do, so it’s more important than it seems. The good news is that your profile can and should change and evolve. So even if you’ve […]
10 Apps I Use Every Day
Do you ever feel app overload? There are so many that it’s hard to know which will actually help you with your business. I work with a lot of people in the social media space and we talk about the apps that we find useful. Below is a list of 10 apps I use daily. Of course, there are more, but again, app overload! Some of them are free and others cost a few bucks. Let me know (tag me in a post!) if you decide to use any. If you have some you love, feel free to recommend them […]