text on photo is title of article, is it time to refresh your retail hashtags

Is It Time To Refresh Your Retail Hashtags?

If you’re anything like me, you love time-saving hacks. One time-saver that comes in handy is Planoly, my social media planner. Inside, I can store my hashtags by post category, which makes it convenient to add hashtags to my posts. Unfortunately, it’s easy to keep using the same ol’ hashtags over and over. This practice will stagnate your reach, keep you from finding new people, and, worst of all, alert Instagram to your repetitive posts. They don’t reward monotonous use of the same hashtags with more reach. If this is you, then it’s time to refresh your hashtags. How you […]

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Pinterest Predictions 2022

Ever wish you could look into a crystal ball and know what your customer is thinking or wanting next? This might be the closest thing!  It’s time for Pinterest’s annual compilation of predictions called Pinterest Predicts. The predictions are based on the most popular searches on the platform. It’s like a virtual window into the minds of its users. The topics range from fashion to vacations to personal space renos and more. Below are just a few of the categories I think will be of interest to the women’s retail boutiques with whom I usually work. Each of the titles […]

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Holiday Video Ideas for Boutiques

This holiday season people are looking to social media more than ever for inspiration whether it’s for holiday decorating (guilty!) or holiday shopping (also guilty!). If you’ve been following me for any amount of time, you’ve heard me say creating video for social media is a priority. In fact, the head of Instagram posted this video recently letting us know the platform is no longer just a photo sharing app. So let’s make sure your content has the best chance of rising to the top! It’s important to have a strategy when planning and creating your marketing content. If you […]

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Royal Wedding Colors On Trend

Unless you’ve been completely off grid, you probably heard about or saw the royal wedding of Prince Harry and our very own Meghan Markle – now the Duke and Duchess of Sussex. The Duchess has a great sense of style. It shone through the color palette of the wedding party. Spring 2018’s dominating color trend is muted, soft, and feminine, featuring light pinks, purples, greens, yellows, and milky whites. The royal wedding photos scream “Trend”! We saw Camilla in pale pink, Meghan’s mother in soft green, and Kate in pale yellow. The Queen was in her trademark vividness (she is, […]

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