text on photo is title of article, is it time to refresh your retail hashtags

Is It Time To Refresh Your Retail Hashtags?

If you’re anything like me, you love time-saving hacks. One time-saver that comes in handy is Planoly, my social media planner. Inside, I can store my hashtags by post category, which makes it convenient to add hashtags to my posts. Unfortunately, it’s easy to keep using the same ol’ hashtags over and over. This practice will stagnate your reach, keep you from finding new people, and, worst of all, alert Instagram to your repetitive posts. They don’t reward monotonous use of the same hashtags with more reach. If this is you, then it’s time to refresh your hashtags. How you […]

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title image of blog article is three potted cactus with title overlay

Pick One Platform and Master It

We all know that social media is an essential part of any business’s marketing strategy, but choosing which platform can get confusing for any of us.  If you find yourself sprinkling content here and there, jumping from one hot platform to another, and not getting the traction you desire, it could be that you’re spread too thin and perhaps don’t know enough about any of the platforms to maximize their features. If any of this sounds familiar, then try this: focus on one platform that your ideal customer uses most (even if you don’t personally prefer it) and once you’ve […]

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woman shopping online

4 Ways To Delight & Serve Your Customers During The Holidays

The 2020 holiday season is shaping up to be the most innovative with people getting together in smaller groups, zooming their gift exchanges and shopping online more than ever. During the shutdown many independent retailers built shopable websites and increased their social media activity. With all that in place, how can you best serve your customers this holiday season? What problems can you solve for her? How can you add value to her daily experience? Who can she cross off her list at your shop? Your marketing (read email and social media) should be filled with gift inspiration for the […]

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Facebook Group Shopping Events

If there’s one good thing coming out of this world event it’s how various industries are creatively leveraging technology during this period of social distancing. From Doctors diagnosing patients via video calls, to fitness studios offering live or prerecorded classes. Which got me to thinking about my retail accounts and how they, as in you, could also benefit from using technology in a new way to drive sales. Did you know that when you post in a Facebook group everyone in the group gets notified? And when you go Live all the members in your group get notified too? Having […]

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Shop Talk | Revolution Boutique

Shop Talk | Revolution Boutique

Talking shop with Brad Leyden is to really understand how he, in his own words, puts the “pedal to the metal” in running his own business. His enthusiasm for retail is undeniable and he loves to share his experiences in the hopes of helping other retailers. Just four years ago, Brad found himself newly divorced and at the helm of a business he hadn’t wanted in the first place but couldn’t bear to part with. There was a pivotal moment when something clicked inside him and he realized his business not only affected his own livelihood but that of his […]

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Personal Posts on Business Accounts

Should you post personal photos on your business social media accounts?  I think you already know the answer to this question, right? Building relationships online is about trust and authority. Earning the trust of your audience and establishing your authority in your specialty. The persona or image you put forth ought to reinforce that trust and authority. Here are some rules of thumb to help you decide whether to post a personal photo or not. Your business account is the 24 hour news channel of your business. Curate your content as if it were on a major network.  Steer clear […]

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Robbie Hoyme from Gaia

Shop Talk | Gaia

Way on the other side of the country in Winston Salem, North Carolina, is a shop called Gaia. Although running strong for 21 years, Gaia is actually the 6th store by serial shop owner/entrepreneur Robbie Hoyme – a woman so connected to her shop that people assume her name is Gaia. You might expect that she’s chock full of stories and lessons to share… and you’d be right! Between all her stores and moving from state to state with her family, what strikes me most about Robbie is not only that she is simultaneously a visionary, flexible, creative, and determined, […]

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Photo Shoot

The Top 3 Photos That Your Business Needs NOW

Great photos are one of the top resources you should have ready to go at a moment’s notice. As a local business owner, there will be numerous opportunities that will call for gorgeous photos. Instead of scrambling to get it done last minute or submitting photos that are low quality (too dark, out of focus), take the time now to set up a photoshoot. When that special sales event, fashion show, fundraiser, or interview comes asking for photos to feature you and/or your store, you will have perfect photos at the ready! Top 3 Must-Have Photo List: Headshots of the Owner, […]

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Facebook Events

Getting people through the door is pretty much the holy grail of any local boutique.  It’s why they exist! So why not use every tool at your disposal—especially when it’s free. If you’re building or have built a loyal Facebook following, then let’s talk about Facebook Events. So why create a Facebook event? People love a party! And they like to invite their friends to go with them. A Facebook event is easy to share in Facebook or in Messenger and features a convenient button to indicate if someone is “going” or “interested” in going. I love these two buttons […]

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NPS Facebook page

5 Habits to Increase Facebook Engagement

Wondering where to put your energy and effort when it comes to Facebook? As the owner of an independent boutique your time is precious, so I’ve done some of the legwork to give you 5 habits you should cultivate to optimize engagement on your business Facebook page. Your posts should be a mix of 70% video, 20% image with text, and 10% link posts. That’s according to Mari Smith, a highly sought-after keynote speaker on social media and the Top Facebook Marketing Expert! To highlight that large percentage above, make sure to do more video. BuzzSumo shares that “videos get […]

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