person holding mobile phone in one hand, cup of coffee in the other. Title overlayed on top: Email marketing: Debunking 5 Common Myths

Email Marketing: Debunking 5 Common Myths

Are you an independent boutique retail small business owner looking to take advantage of the power of email marketing? You’re not alone! Email is by far one of the most effective ways to reach your target audience and drive sales. But with so many myths out there it can be hard to know when something is true or false. Today, we’re going to help debunk five common myths about email marketing and show why using this tool as part of your digital marketing strategy can maximize ROI for your business. Myth: Email is no longer effective   False! Email marketing […]

Email: Still relevant iin 2023? Photo of girl sitting on floor typing on a laptop

Email: Still Relevant in 2023?

Email marketing is still relevant and an incredibly important part of any successful business strategy in 2023. Despite the numerous advances in digital marketing, email remains a powerful tool to help businesses reach their customers, build relationships, and increase sales. Email in 2023 The key to successful email marketing in 2023 lies in understanding how consumer behavior and preferences have changed over time. In recent years, users have become more selective about the types of emails they receive. They want personalized content that is relevant to their interests and needs. Segmentation and dynamic content This means that as a small […]