Should you post personal photos on your business social media accounts? I think you already know the answer to this question, right? Building relationships online is about trust and authority. Earning the trust of your audience and establishing your authority in your specialty. The persona or image you put forth ought to reinforce that trust and authority. Here are some rules of thumb to help you decide whether to post a personal photo or not. Your business account is the 24 hour news channel of your business. Curate your content as if it were on a major network. Steer clear […]
Month: August 2019
Shop Talk | Reedy Consulting
Do I have a treat for you! I know I’ve become your go-to-online-marketing-for-retail-shop-owner guru. And I also know you love all the tactical info you get from my Shop Talk interviews. But this month I’m beyond excited to bring you a different kind of article that is still very relevant to your business. You’re gonna want to highlight so many sections of this article! So grab a cup of tea, sit in a quiet place and absorb all the gems you’re about to receive. This month, I had the privilege to chat with some very seasoned retail consultants who, not […]