If you’re anything like me, you love time-saving hacks. One time-saver that comes in handy is Planoly, my social media planner. Inside, I can store my hashtags by post category, which makes it convenient to add hashtags to my posts. Unfortunately, it’s easy to keep using the same ol’ hashtags over and over. This practice will stagnate your reach, keep you from finding new people, and, worst of all, alert Instagram to your repetitive posts. They don’t reward monotonous use of the same hashtags with more reach. If this is you, then it’s time to refresh your hashtags. How you […]
Tag: boutique
Pick One Platform and Master It
We all know that social media is an essential part of any business’s marketing strategy, but choosing which platform can get confusing for any of us. If you find yourself sprinkling content here and there, jumping from one hot platform to another, and not getting the traction you desire, it could be that you’re spread too thin and perhaps don’t know enough about any of the platforms to maximize their features. If any of this sounds familiar, then try this: focus on one platform that your ideal customer uses most (even if you don’t personally prefer it) and once you’ve […]