We all know that social media is an essential part of any business’s marketing strategy, but choosing which platform can get confusing for any of us.  If you find yourself sprinkling content here and there, jumping from one hot platform to another, and not getting the traction you desire, it could be that you’re spread too thin and perhaps don’t know enough about any of the platforms to maximize their features. If any of this sounds familiar, then try this: focus on one platform that your ideal customer uses most (even if you don’t personally prefer it) and once you’ve […]