people standing around a desk with papers and a computer. Title reads Why are Social Media Trends important for retail?

Why are Social Media Trends Important to Retail?

Do you find yourself asking this question when a new trend pops up every 5 minutes (it seems)? Social media trends evolve constantly, whether we’re talking about the tech or how the consumer consumes it. The trick is to be discerning as to which trends we adopt and which we leave for someone else to pick up. The point of social media for business is to gain exposure and build trust with our ideal client. If the current trend you’re considering does that, then great! But how do we know?   Start Here Here’s a few questions to ask yourself […]

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text on photo is title of article, is it time to refresh your retail hashtags

Is It Time To Refresh Your Retail Hashtags?

If you’re anything like me, you love time-saving hacks. One time-saver that comes in handy is Planoly, my social media planner. Inside, I can store my hashtags by post category, which makes it convenient to add hashtags to my posts. Unfortunately, it’s easy to keep using the same ol’ hashtags over and over. This practice will stagnate your reach, keep you from finding new people, and, worst of all, alert Instagram to your repetitive posts. They don’t reward monotonous use of the same hashtags with more reach. If this is you, then it’s time to refresh your hashtags. How you […]

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