people standing around a desk with papers and a computer. Title reads Why are Social Media Trends important for retail?

Why are Social Media Trends Important to Retail?

Do you find yourself asking this question when a new trend pops up every 5 minutes (it seems)? Social media trends evolve constantly, whether we’re talking about the tech or how the consumer consumes it. The trick is to be discerning as to which trends we adopt and which we leave for someone else to pick up. The point of social media for business is to gain exposure and build trust with our ideal client. If the current trend you’re considering does that, then great! But how do we know?   Start Here Here’s a few questions to ask yourself […]

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text on photo is title of article, is it time to refresh your retail hashtags

Is It Time To Refresh Your Retail Hashtags?

If you’re anything like me, you love time-saving hacks. One time-saver that comes in handy is Planoly, my social media planner. Inside, I can store my hashtags by post category, which makes it convenient to add hashtags to my posts. Unfortunately, it’s easy to keep using the same ol’ hashtags over and over. This practice will stagnate your reach, keep you from finding new people, and, worst of all, alert Instagram to your repetitive posts. They don’t reward monotonous use of the same hashtags with more reach. If this is you, then it’s time to refresh your hashtags. How you […]

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Pinterest Predictions 2022

Ever wish you could look into a crystal ball and know what your customer is thinking or wanting next? This might be the closest thing!  It’s time for Pinterest’s annual compilation of predictions called Pinterest Predicts. The predictions are based on the most popular searches on the platform. It’s like a virtual window into the minds of its users. The topics range from fashion to vacations to personal space renos and more. Below are just a few of the categories I think will be of interest to the women’s retail boutiques with whom I usually work. Each of the titles […]

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Pick One Platform and Master It

We all know that social media is an essential part of any business’s marketing strategy, but choosing which platform can get confusing for any of us.  If you find yourself sprinkling content here and there, jumping from one hot platform to another, and not getting the traction you desire, it could be that you’re spread too thin and perhaps don’t know enough about any of the platforms to maximize their features. If any of this sounds familiar, then try this: focus on one platform that your ideal customer uses most (even if you don’t personally prefer it) and once you’ve […]

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Holiday Video Ideas for Boutiques

This holiday season people are looking to social media more than ever for inspiration whether it’s for holiday decorating (guilty!) or holiday shopping (also guilty!). If you’ve been following me for any amount of time, you’ve heard me say creating video for social media is a priority. In fact, the head of Instagram posted this video recently letting us know the platform is no longer just a photo sharing app. So let’s make sure your content has the best chance of rising to the top! It’s important to have a strategy when planning and creating your marketing content. If you […]

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woman shopping online

4 Ways To Delight & Serve Your Customers During The Holidays

The 2020 holiday season is shaping up to be the most innovative with people getting together in smaller groups, zooming their gift exchanges and shopping online more than ever. During the shutdown many independent retailers built shopable websites and increased their social media activity. With all that in place, how can you best serve your customers this holiday season? What problems can you solve for her? How can you add value to her daily experience? Who can she cross off her list at your shop? Your marketing (read email and social media) should be filled with gift inspiration for the […]

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Facebook Group Shopping Events

If there’s one good thing coming out of this world event it’s how various industries are creatively leveraging technology during this period of social distancing. From Doctors diagnosing patients via video calls, to fitness studios offering live or prerecorded classes. Which got me to thinking about my retail accounts and how they, as in you, could also benefit from using technology in a new way to drive sales. Did you know that when you post in a Facebook group everyone in the group gets notified? And when you go Live all the members in your group get notified too? Having […]

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Virtual Window Shopping

Virtual Window Shopping

Remember walking around the mall just to see what was there? Checking out window after window in the shop fronts or strolling your “Main Street” and checking out what was in the shop windows? If you’ve been in business long enough you probably remember a time when customers or potential customers did just that and then wandered on in. What’s changed? Where did some of those folks go? There are a few theories floating around like they’re all shopping online or brick and mortar retail is dead. Both of those are myths.  By most estimates, 90% of shopping is still […]

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Plum Bainbridge

Shop Talk | Plum

Theresa Collier likes to say that she flies by the seat of her pants—and she may well have when she first opened her store—but her decisions to develop the store by jumping into new things were very strategic and methodical. Theresa’s boutique, Plum, is a picturesque shop on the equally picturesque island of Bainbridge Island in Washington. Although she got her first taste for running a store when the Bloedel Reserve public garden asked her to open a gift shop, she took a leap of faith and opened her own shop in 2014.  “I’ve been wanting to do this for […]

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Shop Talk Retrospective

Shop Talk 2019 Retrospective

When I started this blog two years ago I had no idea how it would evolve. It’s been fun, challenging, inspiring, and incredibly educational to not only hear what these shop owners and consultants are doing to create success but to also get to know them on a personal level. Whoever said business isn’t personal is dead wrong. It’s 100% personal from the desire to create and grow a business that will support your family to the people who work with you and the customers you serve. It’s all relationship with business thrown in.  I’m humbled by the wisdom and […]

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