This holiday season people are looking to social media more than ever for inspiration whether it’s for holiday decorating (guilty!) or holiday shopping (also guilty!). If you’ve been following me for any amount of time, you’ve heard me say creating video for social media is a priority. In fact, the head of Instagram posted this video recently letting us know the platform is no longer just a photo sharing app. So let’s make sure your content has the best chance of rising to the top!
It’s important to have a strategy when planning and creating your marketing content. If you don’t already have one for the holidays, check this one out. For now, make this one, important shift: When you’re taking photos for your social media, record videos too. They don’t have to be long. Aim for approximately 7 seconds to 60 seconds. You’ll use these videos in carousel posts (posts with multiple photos and videos), in Reels, in Stories and in the Feed.
Here are some ideas for video topics to inspire you this holiday season:
- Holiday Open Houses – there’s nothing like FOMO to get customers in the door!
- Gift guides – Inspire your customers with gift ideas for her, him, dog lovers, self care and any other categories you’re featuring.
- Gift wrapping – People love watching how-to videos. Show how you’ll be gift wrapping this season. Added bonus is that it will keep them on your post even longer. This is true for any videos you post.
- Time lapse – Creating the holiday window, gift wrapping, holiday decorating make for great time lapse videos. If you’ve never done one, try it!
- A tour of your holiday window. This is something we all look forward to every year.
- Tour your store after it’s been decorated. This is sure to get your audience in the holiday shopping mood!
- A message from store owner about the season. This could be about; what you’re grateful for, how much you appreciate your customers, what this last year has meant for you.
- Special traditions you have either personally or in your business. Showing your personal side creates connection with your audience and customers.
Remember, you don’t have to post the moment you take or record your photos and videos. Take many photos and record many videos for both practice and to review later. Not only will you have the ones you’ll be proud to share, you’ll end up with content for the coming days or week!
Let me know if this helps you this season!