Are you an independent boutique retail small business owner looking to take advantage of the power of email marketing? You’re not alone! Email is by far one of the most effective ways to reach your target audience and drive sales. But with so many myths out there it can be hard to know when something is true or false. Today, we’re going to help debunk five common myths about email marketing and show why using this tool as part of your digital marketing strategy can maximize ROI for your business. Myth: Email is no longer effective False! Email marketing […]
Category: Growth
Email: Still Relevant in 2023?
Email marketing is still relevant and an incredibly important part of any successful business strategy in 2023. Despite the numerous advances in digital marketing, email remains a powerful tool to help businesses reach their customers, build relationships, and increase sales. Email in 2023 The key to successful email marketing in 2023 lies in understanding how consumer behavior and preferences have changed over time. In recent years, users have become more selective about the types of emails they receive. They want personalized content that is relevant to their interests and needs. Segmentation and dynamic content This means that as a small […]
Why are Social Media Trends Important to Retail?
Do you find yourself asking this question when a new trend pops up every 5 minutes (it seems)? Social media trends evolve constantly, whether we’re talking about the tech or how the consumer consumes it. The trick is to be discerning as to which trends we adopt and which we leave for someone else to pick up. The point of social media for business is to gain exposure and build trust with our ideal client. If the current trend you’re considering does that, then great! But how do we know? Start Here Here’s a few questions to ask yourself […]
5 Practices To Set Your Intentions For A Bright 2021
If you’ve lived as long as I have, you’ve participated in every kind of year end recap or New Year intention exercise. Which, for the record, I love doing all of them! This year I’ve gathered some of my favorites to share with you. Plus I’ve included three books that have inspired either the mindset or the activity. Feel free to adopt one or all of them. Whichever you decide, do read the books! Accept and embrace today Life and business is an Infinite Game according to Simon Sinek in his book The Infinite Game. An absolute must read for […]
Virtual Window Shopping
Remember walking around the mall just to see what was there? Checking out window after window in the shop fronts or strolling your “Main Street” and checking out what was in the shop windows? If you’ve been in business long enough you probably remember a time when customers or potential customers did just that and then wandered on in. What’s changed? Where did some of those folks go? There are a few theories floating around like they’re all shopping online or brick and mortar retail is dead. Both of those are myths. By most estimates, 90% of shopping is still […]
Shop Talk | Plum
Theresa Collier likes to say that she flies by the seat of her pants—and she may well have when she first opened her store—but her decisions to develop the store by jumping into new things were very strategic and methodical. Theresa’s boutique, Plum, is a picturesque shop on the equally picturesque island of Bainbridge Island in Washington. Although she got her first taste for running a store when the Bloedel Reserve public garden asked her to open a gift shop, she took a leap of faith and opened her own shop in 2014. “I’ve been wanting to do this for […]
Shop Talk 2019 Retrospective
When I started this blog two years ago I had no idea how it would evolve. It’s been fun, challenging, inspiring, and incredibly educational to not only hear what these shop owners and consultants are doing to create success but to also get to know them on a personal level. Whoever said business isn’t personal is dead wrong. It’s 100% personal from the desire to create and grow a business that will support your family to the people who work with you and the customers you serve. It’s all relationship with business thrown in. I’m humbled by the wisdom and […]
Shop Talk | Revolution Boutique
Talking shop with Brad Leyden is to really understand how he, in his own words, puts the “pedal to the metal” in running his own business. His enthusiasm for retail is undeniable and he loves to share his experiences in the hopes of helping other retailers. Just four years ago, Brad found himself newly divorced and at the helm of a business he hadn’t wanted in the first place but couldn’t bear to part with. There was a pivotal moment when something clicked inside him and he realized his business not only affected his own livelihood but that of his […]
Shop Talk | Reedy Consulting
Do I have a treat for you! I know I’ve become your go-to-online-marketing-for-retail-shop-owner guru. And I also know you love all the tactical info you get from my Shop Talk interviews. But this month I’m beyond excited to bring you a different kind of article that is still very relevant to your business. You’re gonna want to highlight so many sections of this article! So grab a cup of tea, sit in a quiet place and absorb all the gems you’re about to receive. This month, I had the privilege to chat with some very seasoned retail consultants who, not […]
Customer Service Is Your Secret Weapon
Brick and mortar retail vs. online retail. We’ve all seen and heard the news stories, predictions, and studies. You know what? I don’t care what they say. From all the interviews I’ve done this year, it’s obvious that there’s room for both and the existence of online retail does not have to mean the demise of brick and mortar. In fact, I think technology helps retailers! What I DO care about—and I think you should, too—is one factor that sets brick and mortar apart from online retail: focused, real-time, in-person customer service! Sure, websites offer customer service when something goes […]