Getting people through the door is pretty much the holy grail of any local boutique. It’s why they exist! So why not use every tool at your disposal—especially when it’s free. If you’re building or have built a loyal Facebook following, then let’s talk about Facebook Events. So why create a Facebook event? People love a party! And they like to invite their friends to go with them. A Facebook event is easy to share in Facebook or in Messenger and features a convenient button to indicate if someone is “going” or “interested” in going. I love these two buttons […]
Month: March 2019
Shop Talk | Sound Styles
If Jenny Murphy has learned anything in the 33 years she’s owned Sound Styles, it’s that building relationships—be it with customers, her team, or anyone else—is a long game and that the stamina and the will to keep doing it comes from respecting and treating people like family. In Jenny’s case, it all started with family – literally. Retail has been Jenny’s passion and only profession since high school. After cutting her teeth at Nordstrom for several years, Jenny co-founded Sound Styles with her mother (they even ran the business with Jenny’s brother and father for some time!). With her […]