If you’re anything like me, you love time-saving hacks. One time-saver that comes in handy is Planoly, my social media planner. Inside, I can store my hashtags by post category, which makes it convenient to add hashtags to my posts. Unfortunately, it’s easy to keep using the same ol’ hashtags over and over. This practice will stagnate your reach, keep you from finding new people, and, worst of all, alert Instagram to your repetitive posts. They don’t reward monotonous use of the same hashtags with more reach. If this is you, then it’s time to refresh your hashtags. How you […]
Tag: social media marketing
Pick One Platform and Master It
We all know that social media is an essential part of any business’s marketing strategy, but choosing which platform can get confusing for any of us. If you find yourself sprinkling content here and there, jumping from one hot platform to another, and not getting the traction you desire, it could be that you’re spread too thin and perhaps don’t know enough about any of the platforms to maximize their features. If any of this sounds familiar, then try this: focus on one platform that your ideal customer uses most (even if you don’t personally prefer it) and once you’ve […]
4 Ways To Delight & Serve Your Customers During The Holidays
The 2020 holiday season is shaping up to be the most innovative with people getting together in smaller groups, zooming their gift exchanges and shopping online more than ever. During the shutdown many independent retailers built shopable websites and increased their social media activity. With all that in place, how can you best serve your customers this holiday season? What problems can you solve for her? How can you add value to her daily experience? Who can she cross off her list at your shop? Your marketing (read email and social media) should be filled with gift inspiration for the […]