Every year I get this question from my retail accounts: What should I do for Black Friday? Or, what do other retailers do for Black Friday? So today’s blog is all about how to profit from Black Friday and Small Business Saturday: and still provide your customer with a memorable experience. Black Friday marks the […]
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Are you an independent retailer who is overwhelmed with all the social media captions and emails you have to write? Or with researching the best hashtags or keywords to use? Discover how to use Chat GPT to simplify these tasks! This advanced language model, developed by a company called OpenAI, is an AI-powered chatbot that
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Are you struggling to increase sales on your retail e-commerce website? You’re not alone. Many brick and mortar retailers desire similar results online as they have in store, but are falling far short. One reason is insufficient traffic, as in visitors, to their websites. While that may seem obvious, the reality is they often do
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Are you an independent boutique retail small business owner looking to take advantage of the power of email marketing? You’re not alone! Email is by far one of the most effective ways to reach your target audience and drive sales. But with so many myths out there it can be hard to know when something
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Email marketing is still relevant and an incredibly important part of any successful business strategy in 2023. Despite the numerous advances in digital marketing, email remains a powerful tool to help businesses reach their customers, build relationships, and increase sales. Email in 2023 The key to successful email marketing in 2023 lies in understanding how
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Do you find yourself asking this question when a new trend pops up every 5 minutes (it seems)? Social media trends evolve constantly, whether we’re talking about the tech or how the consumer consumes it. The trick is to be discerning as to which trends we adopt and which we leave for someone else to
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If you’re anything like me, you love time-saving hacks. One time-saver that comes in handy is Planoly, my social media planner. Inside, I can store my hashtags by post category, which makes it convenient to add hashtags to my posts. Unfortunately, it’s easy to keep using the same ol’ hashtags over and over. This practice
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Ever wish you could look into a crystal ball and know what your customer is thinking or wanting next? This might be the closest thing! It’s time for Pinterest’s annual compilation of predictions called Pinterest Predicts. The predictions are based on the most popular searches on the platform. It’s like a virtual window into the
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We all know that social media is an essential part of any business’s marketing strategy. But choosing one platform can get confusing for any of us. If you find yourself sprinkling content here and there or jumping from one hot platform to another, it could be that you’re spread too thin. And perhaps don’t
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This holiday season people are looking to social media more than ever. Whether it’s for holiday decorating (guilty!) or holiday shopping (also guilty!). If you’ve been following me for any amount of time, you’ve heard me say creating video for social media is a priority. In fact, the head of Instagram posted this video recently
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