Every year I get this question from my retail accounts: What should I do for Black Friday? Or, what do other retailers do for Black Friday? So today’s blog is all about how to profit from Black Friday and Small Business Saturday: and still provide your customer with a memorable experience. Black Friday marks the […]
How to profit from Black Friday & Small Business Saturday Read More »
Are you an independent retailer who is overwhelmed with all the social media captions and emails you have to write? Or with researching the best hashtags or keywords to use? Discover how to use Chat GPT to simplify these tasks! This advanced language model, developed by a company called OpenAI, is an AI-powered chatbot that
How to Use Chat GPT for Independent Retailers Read More »
Are you an independent boutique retail small business owner looking to take advantage of the power of email marketing? You’re not alone! Email is by far one of the most effective ways to reach your target audience and drive sales. But with so many myths out there it can be hard to know when something
Email Marketing: Debunking 5 Common Myths Read More »
Email marketing is still relevant and an incredibly important part of any successful business strategy in 2023. Despite the numerous advances in digital marketing, email remains a powerful tool to help businesses reach their customers, build relationships, and increase sales. Email in 2023 The key to successful email marketing in 2023 lies in understanding how
Email: Still Relevant in 2023? Read More »
Do you find yourself asking this question when a new trend pops up every 5 minutes (it seems)? Social media trends evolve constantly, whether we’re talking about the tech or how the consumer consumes it. The trick is to be discerning as to which trends we adopt and which we leave for someone else to
Why are Social Media Trends Important to Retail? Read More »
If you’re anything like me, you love time-saving hacks. One time-saver that comes in handy is Planoly, my social media planner. Inside, I can store my hashtags by post category, which makes it convenient to add hashtags to my posts. Unfortunately, it’s easy to keep using the same ol’ hashtags over and over. This practice
Is It Time To Refresh Your Retail Hashtags? Read More »
Ever wish you could look into a crystal ball and know what your customer is thinking or wanting next? This might be the closest thing! It’s time for Pinterest’s annual compilation of predictions called Pinterest Predicts. The predictions are based on the most popular searches on the platform. It’s like a virtual window into the
Pinterest Predictions 2022 Read More »
We all know that social media is an essential part of any business’s marketing strategy. But choosing one platform can get confusing for any of us. If you find yourself sprinkling content here and there or jumping from one hot platform to another, it could be that you’re spread too thin. And perhaps don’t
Pick One Platform and Master It Read More »
This holiday season people are looking to social media more than ever. Whether it’s for holiday decorating (guilty!) or holiday shopping (also guilty!). If you’ve been following me for any amount of time, you’ve heard me say creating video for social media is a priority. In fact, the head of Instagram posted this video recently
Holiday Video Ideas for Boutiques Read More »
The 2020 holiday season is shaping up to be the most innovative with people getting together in smaller groups, zooming their gift exchanges and shopping online more than ever. Here are 4 ways to delight and serve your customers during the holidays. During the shutdown many independent retailers built shoppable websites and increased their social
4 Ways To Delight & Serve Your Customers During The Holidays Read More »