As a social media strategist, I understand the ever-evolving landscape of digital marketing and the pivotal role that content plays in driving engagement and growth for businesses like yours. Today, I wanted to delve into the nuanced world of organic and paid content with a strategic approach, highlighting their respective benefits and how they can […]
Unlocking the Power of Organic and Paid Content Read More »
Are you struggling to increase sales on your retail e-commerce website? You’re not alone. Many brick and mortar retailers desire similar results online as they have in store, but are falling far short. One reason is insufficient traffic, as in visitors, to their websites. While that may seem obvious, the reality is they often do
How to Increase Website Traffic Fast Read More »
Are you an independent boutique retail small business owner looking to take advantage of the power of email marketing? You’re not alone! Email is by far one of the most effective ways to reach your target audience and drive sales. But with so many myths out there it can be hard to know when something
Email Marketing: Debunking 5 Common Myths Read More »
Do you find yourself asking this question when a new trend pops up every 5 minutes (it seems)? Social media trends evolve constantly, whether we’re talking about the tech or how the consumer consumes it. The trick is to be discerning as to which trends we adopt and which we leave for someone else to
Why are Social Media Trends Important to Retail? Read More »
We all know that social media is an essential part of any business’s marketing strategy. But choosing one platform can get confusing for any of us. If you find yourself sprinkling content here and there or jumping from one hot platform to another, it could be that you’re spread too thin. And perhaps don’t
Pick One Platform and Master It Read More »
This holiday season people are looking to social media more than ever. Whether it’s for holiday decorating (guilty!) or holiday shopping (also guilty!). If you’ve been following me for any amount of time, you’ve heard me say creating video for social media is a priority. In fact, the head of Instagram posted this video recently
Holiday Video Ideas for Boutiques Read More »
If there’s one good thing coming out of this world event it’s how various industries are creatively leveraging technology during this period of social distancing. From Doctors diagnosing patients via video calls, to fitness studios offering live or prerecorded classes. Which got me to thinking about my retail accounts and how they, as in you,
Facebook Group Shopping Events Read More »
Remember walking around the mall just to see what was there? Checking out window after window in the shop fronts or strolling your “Main Street”? What’s changed? Where did some of those folks go? One place is “the scroll.” Or what I like to call virtual window shopping. There are other theories floating around like
Virtual Window Shopping Read More »
When I started this blog two years ago I had no idea how it would evolve. It’s been fun, challenging, inspiring, and incredibly educational to hear what these shop owners and consultants are doing to create success. And also to get to know them on a personal level. Whoever said business isn’t personal is dead
Shop Talk 2019 Retrospective Read More »
With mobile phones out-selling desktop computers, it’s no wonder that more web searches are being done on phones. And now Google has changed the way it ranks websites! It only makes sense that Google gives higher importance to websites that allow easier viewing and interaction. There’s no better time than now to talk about the
The Importance of Being Mobile-Friendly Read More »