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5 Habits to Increase Facebook Engagement

Wondering where to put your energy and effort when it comes to Facebook? As the owner of an independent boutique your time is precious, so I’ve done some of the legwork to give you 5 habits you should cultivate to optimize engagement on your business Facebook page. Your posts should be a mix of 70% video, 20% image with text, and 10% link posts. That’s according to Mari Smith, a highly sought-after keynote speaker on social media and the Top Facebook Marketing Expert! To highlight that large percentage above, make sure to do more video. BuzzSumo shares that “videos get […]

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Do More Video on Social. Here’s Why.

By now, you’re probably in full personal-improvement mode with whatever resolutions you’ve made to do better and be better. Perhaps you’ve set some goals and picked a word to define your year. It’s all great momentum going into a new and fresh year. There is one word that will drive online marketing in 2019 and where you might want to think about putting some energy and effort: Video. On all platforms. Facebook, for example, is prioritizing Live and Watch. Watch launched globally last year and according to Facebook newsroom, already has 400 million monthly viewers and 75 million daily viewers. […]

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Hashtags 101 – Part 2

Hopefully you’re more comfortable with hashtags after reading Part 1 of this blog entry. Now let’s get into more advanced work and talk about branded hashtags.  Did you know that you can create your own hashtag and use it to start a conversation with your followers or to curate certain content? A simple example of this is a hashtag I created for my dog. If you search #junebugperez you will see photos of her. She doesn’t have an Instagram account so whenever I post a photo of her, I use this hashtag. Now you, the retailer, can create a custom […]

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Hashtags 101 – part 1

If your brick and mortar business  is on social media, using hashtags is a must in order to reach your target audience, grow your following, and engage with people out there in the cyberspace. They are great tools for creating brand awareness, community, and a conversation about your brand or company. But let’s start at the very beginning and talk about what the heck a hashtag actually is. A hashtag is a word or phrase preceded by the hash or pound sign (#) and is used to associate, attach, or categorize messages or posts to a topic. When used strategically, […]

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Top 4 Must-Do Steps of Instagram Setup

If you’ve skipped any of these steps while setting up your Instagram account, not to worry – you’re not alone. Many of us skip the profile setup in their eagerness to go live.  We come up with a username and gloss over the rest. It’s understandable. I know the feeling!  But your profile is the first thing people see when they pop onto your account. It’s what tells them who you are and what you do, so it’s more important than it seems. The good news is that your profile can and should change and evolve. So even if you’ve […]

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