This holiday season people are looking to social media more than ever. Whether it’s for holiday decorating (guilty!) or holiday shopping (also guilty!). If you’ve been following me for any amount of time, you’ve heard me say creating video for social media is a priority. In fact, the head of Instagram posted this video recently […]
Holiday Video Ideas for Boutiques Read More »
If there’s one good thing coming out of this world event it’s how various industries are creatively leveraging technology during this period of social distancing. From Doctors diagnosing patients via video calls, to fitness studios offering live or prerecorded classes. Which got me to thinking about my retail accounts and how they, as in you,
Facebook Group Shopping Events Read More »
Remember walking around the mall just to see what was there? Checking out window after window in the shop fronts or strolling your “Main Street”? What’s changed? Where did some of those folks go? One place is “the scroll.” Or what I like to call virtual window shopping. There are other theories floating around like
Virtual Window Shopping Read More »
When I started this blog two years ago I had no idea how it would evolve. It’s been fun, challenging, inspiring, and incredibly educational to hear what these shop owners and consultants are doing to create success. And also to get to know them on a personal level. Whoever said business isn’t personal is dead
Shop Talk 2019 Retrospective Read More »
Should you post personal posts on your business social media accounts? I think you already know the answer to this question, right? Building relationships online is about trust and authority. Earning the trust of your audience and establishing your authority in your specialty. The persona or image you put forth ought to reinforce that trust
Personal Posts on Business Accounts Read More »
Brick and mortar retail vs. online retail. We’ve all seen and heard the news stories, predictions, and studies. You know what? I don’t care what they say. Independent retail boutiques have a secret weapon: personalized customer service. From all the interviews I’ve done this year, it’s obvious that there’s room for both. And the existence
Customer Service Is Retail’s Secret Weapon Read More »
In Woodland, CA, there is a little haven for shoppers in need of a warm, friendly, and well-curated place to shop. Coincidentally, it’s called Haven A Boutique. And it’s owner, Rosemarie Leonardi, is a welcoming and very open Shop Talk interviewee. In fact, so much so I’m going to need a separate article to address
Shop Talk | Haven A Boutique Read More »
Those of us who’ve been involved in the retail biz for a while can sometimes forget what it’s like for those just launching into it. After talking with Annika Huston of Dotter in Los Angeles, I was struck by what we can learn from them and also by how much they value the stories and
Shop Talk | Dotter Read More »
Great photos are one of the top resources you should have ready to go at a moment’s notice. As a local business owner, there will be numerous opportunities that will call for gorgeous photos. Instead of scrambling to get it done last minute or submitting photos that are low quality (too dark, out of focus),
The Top 3 Photos That Your Business Needs NOW Read More »
Getting people through the door is pretty much the holy grail of any local boutique. It’s why they exist! So why not use every tool at your disposal—especially when it’s free. If you’re building or have built a loyal Facebook following, then let’s talk about Facebook Events. So why create a Facebook event? People love