Virtual Window Shopping

Virtual Window Shopping

Remember walking around the mall just to see what was there? Checking out window after window in the shop fronts or strolling your “Main Street” and checking out what was in the shop windows? If you’ve been in business long enough you probably remember a time when customers or potential customers did just that and then wandered on in. What’s changed? Where did some of those folks go? There are a few theories floating around like they’re all shopping online or brick and mortar retail is dead. Both of those are myths.  By most estimates, 90% of shopping is still […]

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Shop Talk Retrospective

Shop Talk 2019 Retrospective

When I started this blog two years ago I had no idea how it would evolve. It’s been fun, challenging, inspiring, and incredibly educational to not only hear what these shop owners and consultants are doing to create success but to also get to know them on a personal level. Whoever said business isn’t personal is dead wrong. It’s 100% personal from the desire to create and grow a business that will support your family to the people who work with you and the customers you serve. It’s all relationship with business thrown in.  I’m humbled by the wisdom and […]

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Personal Posts on Business Accounts

Should you post personal photos on your business social media accounts?  I think you already know the answer to this question, right? Building relationships online is about trust and authority. Earning the trust of your audience and establishing your authority in your specialty. The persona or image you put forth ought to reinforce that trust and authority. Here are some rules of thumb to help you decide whether to post a personal photo or not. Your business account is the 24 hour news channel of your business. Curate your content as if it were on a major network.  Steer clear […]

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Customer Service is Your Secret Weapon

Customer Service Is Your Secret Weapon

Brick and mortar retail vs. online retail. We’ve all seen and heard the news stories, predictions, and studies. You know what? I don’t care what they say.  From all the interviews I’ve done this year, it’s obvious that there’s room for both and the existence of online retail does not have to mean the demise of brick and mortar. In fact, I think technology helps retailers!  What I DO care about—and I think you should, too—is one factor that sets brick and mortar apart from online retail: focused, real-time, in-person customer service! Sure, websites offer customer service when something goes […]

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Shop Talk Haven banner

Shop Talk | Haven A Boutique

In Woodland, CA, there is a little haven for shoppers in need of a warm, friendly, and well-curated place to shop. Coincidentally, it’s called Haven A Boutique and it’s owner, Rosemarie Leonardi, is a welcoming and very open interviewee. In fact, so much so I’m going to need a separate article to address all the things we talked about! But for now, I want you to get to know Rosemarie and how her social media strategy was integral to launching her store and how she continues to grow her following and her business. Haven A Boutique is just shy of […]

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ShopTalk Dotter

Shop Talk | Dotter

Those of us who’ve been involved in the retail biz for a while can sometimes forget what it’s like for those just launching into it. After talking with Annika Huston of Dotter in Los Angeles, I was struck by what we can learn from them and also by how much they value the stories and lessons of more seasoned shop owners. There’s something special in the bond that shop owners have not just with their immediate community of neighbors, customers, and staff, but also with other shop owners. Some have even likened it to a sense of family. Sometimes though, […]

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Photo Shoot

The Top 3 Photos That Your Business Needs NOW

Great photos are one of the top resources you should have ready to go at a moment’s notice. As a local business owner, there will be numerous opportunities that will call for gorgeous photos. Instead of scrambling to get it done last minute or submitting photos that are low quality (too dark, out of focus), take the time now to set up a photoshoot. When that special sales event, fashion show, fundraiser, or interview comes asking for photos to feature you and/or your store, you will have perfect photos at the ready! Top 3 Must-Have Photo List: Headshots of the Owner, […]

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Facebook Events

Getting people through the door is pretty much the holy grail of any local boutique.  It’s why they exist! So why not use every tool at your disposal—especially when it’s free. If you’re building or have built a loyal Facebook following, then let’s talk about Facebook Events. So why create a Facebook event? People love a party! And they like to invite their friends to go with them. A Facebook event is easy to share in Facebook or in Messenger and features a convenient button to indicate if someone is “going” or “interested” in going. I love these two buttons […]

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Shop Talk - Sound Styles

Shop Talk | Sound Styles

If Jenny Murphy has learned anything in the 33 years she’s owned Sound Styles, it’s that building relationships—be it with customers, her team, or anyone else—is a long game and that the stamina and the will to keep doing it comes from respecting and treating people like family. In Jenny’s case, it all started with family – literally. Retail has been Jenny’s passion and only profession since high school. After cutting her teeth at Nordstrom for several years, Jenny co-founded Sound Styles with her mother (they even ran the business with Jenny’s brother and father for some time!). With her […]

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NPS Facebook page

5 Habits to Increase Facebook Engagement

Wondering where to put your energy and effort when it comes to Facebook? As the owner of an independent boutique your time is precious, so I’ve done some of the legwork to give you 5 habits you should cultivate to optimize engagement on your business Facebook page. Your posts should be a mix of 70% video, 20% image with text, and 10% link posts. That’s according to Mari Smith, a highly sought-after keynote speaker on social media and the Top Facebook Marketing Expert! To highlight that large percentage above, make sure to do more video. BuzzSumo shares that “videos get […]

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