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Shop Talk | Haven A Boutique

In Woodland, CA, there is a little haven for shoppers in need of a warm, friendly, and well-curated place to shop. Coincidentally, it’s called Haven A Boutique and it’s owner, Rosemarie Leonardi, is a welcoming and very open interviewee. In fact, so much so I’m going to need a separate article to address all the things we talked about! But for now, I want you to get to know Rosemarie and how her social media strategy was integral to launching her store and how she continues to grow her following and her business. Haven A Boutique is just shy of […]

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Event Ideas to Keep Customers Coming

Event Ideas to Keep Customers Coming

Being your own boss is the dream. And living the dream should be fun, right? One important way to build in fun is through events and as a retail store owner, you already have the venue! But when you’ve been in biz for many years, sometimes the idea mill slows down. Lucky for you, the boss ladies from my Shop Talk interviews have shared their successful events. Now I’m sharing them with you. Events offer multiple and sometimes underestimated perks. The first is customer appreciation. There’s no better way to show customers how much you appreciate them than by spoiling […]

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Google My Business Map

Claim Your Business on Google

Have you ever noticed that when you google a business, you often see what looks like random pictures on the right hand side? And below that is some information like a website, phone number, etc.? Did you know you could control what comes up there when someone searches for your business? Well, you can! You do it by claiming your business on Google using their free tool “Google My Business.” Once you claim your business you can add all kinds of information like hours, website, and your own gorgeous photos and videos. Customer reviews and uploaded photos will also be […]

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Shop Talk Mustard Seed

Shop Talk | The Mustard Seed

Barbara Wiggins, owner of the Mustard Seed (opened 1982) in Napa, California (1227 First St.), has been in business for 46 years. Having had four stores in as many cities during this time, it’s stating the obvious to say that she loves retail – her love for retail has its roots in her childhood when she preferred to play with a cash register over dolls. It was a treat to speak with Barbara about the retail industry because she carries the same fun-loving spirit from her childhood to her work today. And with the breadth of her experience and willingness […]

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Do More Video on Social. Here’s Why.

By now, you’re probably in full personal-improvement mode with whatever resolutions you’ve made to do better and be better. Perhaps you’ve set some goals and picked a word to define your year. It’s all great momentum going into a new and fresh year. There is one word that will drive online marketing in 2019 and where you might want to think about putting some energy and effort: Video. On all platforms. Facebook, for example, is prioritizing Live and Watch. Watch launched globally last year and according to Facebook newsroom, already has 400 million monthly viewers and 75 million daily viewers. […]

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Shop Talk Blue Moon

Shop Talk | Blue Moon Boutique

Patti Blake isn’t fearless. She has a hefty email list, a strong social media presence, and a profitable mission-driven business, but she isn’t fearless. She’s courageous. “Courage and fear are not mutually exclusive,” said New York Times bestselling author Brené Brown, “Most of us feel brave and afraid at the exact same time.” Back in 2012, Patti found herself as an empty nester with the desire to create something new – specifically, a boutique. She was inspired by a beautiful store she visited, which not only had gorgeous merchandise, but also gave away 10% of their revenue to international charities. […]

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The Art of Email Marketing

If you didn’t get a chance to see the email marketing video in our Facebook group, Haute Hub for Brick and Mortar retailers, you’re kinda missing out. Don’t worry – it’s on the hub for you to view at your leisure. There’s a lot of great, easily actionable items for you to do in order to scale-up your marketing efforts! And conveniently enough, my special guest, Yasmin Yamat, broke them down into 3 simple sections. If you don’t already know Yasmin, she is a marketing consultant I’ve been working with for years. She’s worked for companies like Lines Ballet, Stella […]

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List building

Build It and They Will Read

Having just hosted my first guest on the Haute Hub Happy Hour as part two of my email marketing arc, my thoughts went back to the previous HHHH when I talked about list building. After all, the strategies for creating great emails won’t do much without a great list to send them to! If you haven’t seen it yet, you can still check out the video on the hub. I talked about some ideas you can use in your emails, but, without doing a full transcript here, I wanted to emphasize two of the biggest points I made. First being […]

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Hashtags 101 – Part 2

Hopefully you’re more comfortable with hashtags after reading Part 1 of this blog entry. Now let’s get into more advanced work and talk about branded hashtags.  Did you know that you can create your own hashtag and use it to start a conversation with your followers or to curate certain content? A simple example of this is a hashtag I created for my dog. If you search #junebugperez you will see photos of her. She doesn’t have an Instagram account so whenever I post a photo of her, I use this hashtag. Now you, the retailer, can create a custom […]

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