Are you struggling to increase sales on your retail e-commerce website? You’re not alone. Many brick and mortar retailers desire similar results online as they have in store, but are falling far short. One reason is insufficient traffic, as in visitors, to their websites. While that may seem obvious, the reality is they often do […]
How to Increase Website Traffic Fast Read More »
If you’re anything like me, you love time-saving hacks. One time-saver that comes in handy is Planoly, my social media planner. Inside, I can store my hashtags by post category, which makes it convenient to add hashtags to my posts. Unfortunately, it’s easy to keep using the same ol’ hashtags over and over. This practice
Is It Time To Refresh Your Retail Hashtags? Read More »
We all know that social media is an essential part of any business’s marketing strategy. But choosing one platform can get confusing for any of us. If you find yourself sprinkling content here and there or jumping from one hot platform to another, it could be that you’re spread too thin. And perhaps don’t
Pick One Platform and Master It Read More »
The 2020 holiday season is shaping up to be the most innovative with people getting together in smaller groups, zooming their gift exchanges and shopping online more than ever. Here are 4 ways to delight and serve your customers during the holidays. During the shutdown many independent retailers built shoppable websites and increased their social
4 Ways To Delight & Serve Your Customers During The Holidays Read More »
Should you post personal posts on your business social media accounts? I think you already know the answer to this question, right? Building relationships online is about trust and authority. Earning the trust of your audience and establishing your authority in your specialty. The persona or image you put forth ought to reinforce that trust
Personal Posts on Business Accounts Read More »
Hopefully you’re more comfortable with hashtags after reading Part 1 of this blog entry. Now let’s get into more advanced work and talk about branded hashtags. Did you know that you can create your own hashtag and use it to start a conversation with your followers or to curate certain content? A simple example of
Hashtags 101 – Part 2 Read More »
If your brick and mortar business is on social media, using hashtags is a must in order to reach your target audience, grow your following, and engage with people out there in the cyberspace. They are great tools for creating brand awareness, community, and a conversation about your brand or company. But let’s start at
Hashtags 101 – part 1 Read More »
Ever wonder why more people aren’t seeing your gorgeous posts? Or how to get new people to see them? You’re not alone! In fact, 95% of social media users are keeping you company. If you want to join the 5% who statistically get 79% more engagement with their posts, there’s one simple thing you can
Do This One Thing to Get 79% More Engagement on Your Posts Read More »
If you’ve skipped any of these steps while setting up your Instagram account, not to worry – you’re not alone. Many of us skip the profile setup in their eagerness to go live. We come up with a username and gloss over the rest. It’s understandable. I know the feeling! But your profile is the
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I speak to a lot of retailers in the course of my business, but when I hear about a store that grows by 18% in one year, I’m on the phone to that store in a flash! This particular 18% growth store is Belleza Ropa in Olympia, WA. It’s business savvy owner, Jeannine, also owns
18% Growth: How One Store Did It Read More »