Today, I’m breaking down exactly how to get more email sign-ups — both online and inside your store — using the best strategies of 2025. If you’re relying only on Instagram or Facebook to talk to your customers, you’re putting your boutique’s future into someone else’s hands. Your email list? That’s yours — and it’s […]
How to Get More Email Sign-Ups at Your Boutique Read More »
As a social media strategist, I understand the ever-evolving landscape of digital marketing and the pivotal role that content plays in driving engagement and growth for businesses like yours. Today, I wanted to delve into the nuanced world of organic and paid content with a strategic approach, highlighting their respective benefits and how they can
Unlocking the Power of Organic and Paid Content Read More »
Are you struggling to increase sales on your retail e-commerce website? You’re not alone. Many brick and mortar retailers desire similar results online as they have in store, but are falling far short. One reason is insufficient traffic, as in visitors, to their websites. While that may seem obvious, the reality is they often do
How to Increase Website Traffic Fast Read More »
Are you an independent boutique retail small business owner looking to take advantage of the power of email marketing? You’re not alone! Email is by far one of the most effective ways to reach your target audience and drive sales. But with so many myths out there it can be hard to know when something
Email Marketing: Debunking 5 Common Myths Read More »
Email marketing is still relevant and an incredibly important part of any successful business strategy in 2023. Despite the numerous advances in digital marketing, email remains a powerful tool to help businesses reach their customers, build relationships, and increase sales. Email in 2023 The key to successful email marketing in 2023 lies in understanding how
Email: Still Relevant in 2023? Read More »
Do you find yourself asking this question when a new trend pops up every 5 minutes (it seems)? Social media trends evolve constantly, whether we’re talking about the tech or how the consumer consumes it. The trick is to be discerning as to which trends we adopt and which we leave for someone else to
Why are Social Media Trends Important to Retail? Read More »
If you’ve lived as long as I have, you’ve participated in every kind of year end recap or New Year intention exercise. Which, for the record, I love doing all of them! This year I’ve gathered some of my favorites to share with you. Plus I’ve included three books that have inspired either the mindset
5 Practices To Set Your Intentions For A Bright 2021 Read More »
Remember walking around the mall just to see what was there? Checking out window after window in the shop fronts or strolling your “Main Street”? What’s changed? Where did some of those folks go? One place is “the scroll.” Or what I like to call virtual window shopping. There are other theories floating around like
Virtual Window Shopping Read More »
Shop Talk | Plum Boutique Theresa Collier likes to say that she flies by the seat of her pants—and she may well have when she first opened her store—but her decisions to develop the store by jumping into new things were very strategic and methodical. Theresa’s boutique, Plum Boutique, is a picturesque shop on the
Shop Talk | Plum Boutique Read More »
When I started this blog two years ago I had no idea how it would evolve. It’s been fun, challenging, inspiring, and incredibly educational to hear what these shop owners and consultants are doing to create success. And also to get to know them on a personal level. Whoever said business isn’t personal is dead
Shop Talk 2019 Retrospective Read More »