havBeing your own boss is the dream. And living the dream should be fun, right? One important way to build in fun is through events. As a retail store owner, you already have the venue! Lucky for you, the boss ladies from my Shop Talk interviews have shared their successful event ideas. Now I’m sharing […]
Event Ideas to Keep Customers Coming Read More »
Way on the other side of the country in Winston Salem, North Carolina, is a shop called Gaia. Although running strong for 21 years, Gaia is actually the 6th store by serial shop owner/entrepreneur Robbie Hoyme – a woman so connected to her shop that people assume her name is Gaia. You might expect that
Great photos are one of the top resources you should have ready to go at a moment’s notice. As a local business owner, there will be numerous opportunities that will call for gorgeous photos. Instead of scrambling to get it done last minute or submitting photos that are low quality (too dark, out of focus),
The Top 3 Photos That Your Business Needs NOW Read More »
21 years ago, Cathy Holdorf (pictured above, right) and her sister, Dorothy Williams (pictured above, left), embarked on a retail journey with no previous experience and opened Sibling Revelry in Corvalis, Oregon. They knew nothing about the industry. Zero. Well, nothing about the business side of fashion, anyway. What they had, however, turned out to
Shop Talk | Sibling Revelry Read More »
Getting people through the door is pretty much the holy grail of any local boutique. It’s why they exist! So why not use every tool at your disposal—especially when it’s free. If you’re building or have built a loyal Facebook following, then let’s talk about Facebook Events. So why create a Facebook event? People love
If Jenny Murphy has learned anything in the 33 years she’s owned Sound Styles, it’s that building relationships—be it with customers, her team, or anyone else—is a long game and that the stamina and the will to keep doing it comes from respecting and treating people like family. In Jenny’s case, it all started with
Shop Talk | Sound Styles Read More »
Barbara Wiggins, owner of the Mustard Seed (opened 1982) in Napa, California (1227 First St.), has been in business for 46 years. Having had four stores in as many cities during this time, it’s stating the obvious to say that she loves retail – her love for retail has its roots in her childhood when
Shop Talk | The Mustard Seed Read More »
Patti Blake isn’t fearless. She has a hefty email list, a strong social media presence, and a profitable mission-driven business, but she isn’t fearless. She’s courageous. “Courage and fear are not mutually exclusive,” said New York Times bestselling author Brené Brown, “Most of us feel brave and afraid at the exact same time.” Back in
Shop Talk | Blue Moon Boutique Read More »
As we round the end of the year it’s natural to look back and assess the highs and lows, what worked and what didn’t, AND what helped us get through it and grow as a business owner and more importantly as a person. I’m excited to share my top 5 books of 2018. I’m a
My Top 2018 Reads to Empower You in 2019 Read More »
I remember when I started my own business. I couldn’t believe the time had finally arrived! Was I scared? Heck yes! But my desire for my own gig was greater than my fear. To be fair, my boss back then gave me the final nudge. He knew it was the right time and told me
Entrepreneurial Burnout. It happens! Read More »