Personal Posts on Business Accounts

Should you post personal photos on your business social media accounts?  I think you already know the answer to this question, right? Building relationships online is about trust and authority. Earning the trust of your audience and establishing your authority in your specialty. The persona or image you put forth ought to reinforce that trust and authority. Here are some rules of thumb to help you decide whether to post a personal photo or not. Your business account is the 24 hour news channel of your business. Curate your content as if it were on a major network.  Steer clear […]

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Hashtags 101 – Part 2

Hopefully you’re more comfortable with hashtags after reading Part 1 of this blog entry. Now let’s get into more advanced work and talk about branded hashtags.  Did you know that you can create your own hashtag and use it to start a conversation with your followers or to curate certain content? A simple example of this is a hashtag I created for my dog. If you search #junebugperez you will see photos of her. She doesn’t have an Instagram account so whenever I post a photo of her, I use this hashtag. Now you, the retailer, can create a custom […]

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Hashtags 101 – part 1

If your brick and mortar business  is on social media, using hashtags is a must in order to reach your target audience, grow your following, and engage with people out there in the cyberspace. They are great tools for creating brand awareness, community, and a conversation about your brand or company. But let’s start at the very beginning and talk about what the heck a hashtag actually is. A hashtag is a word or phrase preceded by the hash or pound sign (#) and is used to associate, attach, or categorize messages or posts to a topic. When used strategically, […]

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Do This One Thing to Get 79% More Engagement on Your Posts

Ever wonder why more people aren’t seeing your gorgeous posts? Or how to get new people to see them? You’re not alone! In fact, 95% of social media users are keeping you company. If you want to join the 5% who statistically get 79% more engagement with their posts, there’s one simple thing you can do: attach a geographical tag (also known as a geo tag) to your post. A geo tag is such a simple thing to do. It will elevate your post in searches  and increase the visibility of your posts to people in your geographical area. When […]

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Top 4 Must-Do Steps of Instagram Setup

If you’ve skipped any of these steps while setting up your Instagram account, not to worry – you’re not alone. Many of us skip the profile setup in their eagerness to go live.  We come up with a username and gloss over the rest. It’s understandable. I know the feeling!  But your profile is the first thing people see when they pop onto your account. It’s what tells them who you are and what you do, so it’s more important than it seems. The good news is that your profile can and should change and evolve. So even if you’ve […]

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18% Growth: How One Store Did It

I speak to a lot of retailers in the course of my business, but when I hear about a store that grows by 18% in one year, I’m on the phone to that store in a flash! This particular 18% growth store is Belleza Ropa in Olympia, WA. It’s business savvy owner, Jeannine, also owns a Port Townsend store, About Time, which has also seen year-to-year growth in the past few years. I had a recent chat with Jeannine (pictured in the middle) and can’t wait to share her story with you! A little backstory: Jeannine opened her Olympia store, […]

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