Hashtags 101 – Part 2

Hopefully you’re more comfortable with hashtags after reading Part 1 of this blog entry. Now let’s get into more advanced work and talk about branded hashtags.  Did you know that you can create your own hashtag and use it to start a conversation with your followers or to curate certain content? A simple example of this is a hashtag I created for my dog. If you search #junebugperez you will see photos of her. She doesn’t have an Instagram account so whenever I post a photo of her, I use this hashtag. Now you, the retailer, can create a custom […]

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Hashtags 101 – part 1

If your brick and mortar business  is on social media, using hashtags is a must in order to reach your target audience, grow your following, and engage with people out there in the cyberspace. They are great tools for creating brand awareness, community, and a conversation about your brand or company. But let’s start at the very beginning and talk about what the heck a hashtag actually is. A hashtag is a word or phrase preceded by the hash or pound sign (#) and is used to associate, attach, or categorize messages or posts to a topic. When used strategically, […]

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Do This One Thing to Get 79% More Engagement on Your Posts

Ever wonder why more people aren’t seeing your gorgeous posts? Or how to get new people to see them? You’re not alone! In fact, 95% of social media users are keeping you company. If you want to join the 5% who statistically get 79% more engagement with their posts, there’s one simple thing you can do: attach a geographical tag (also known as a geo tag) to your post. A geo tag is such a simple thing to do. It will elevate your post in searches  and increase the visibility of your posts to people in your geographical area. When […]

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18% Growth: How One Store Did It

I speak to a lot of retailers in the course of my business, but when I hear about a store that grows by 18% in one year, I’m on the phone to that store in a flash! This particular 18% growth store is Belleza Ropa in Olympia, WA. It’s business savvy owner, Jeannine, also owns a Port Townsend store, About Time, which has also seen year-to-year growth in the past few years. I had a recent chat with Jeannine (pictured in the middle) and can’t wait to share her story with you! A little backstory: Jeannine opened her Olympia store, […]

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