Today, I’m breaking down exactly how to get more email sign-ups — both online and inside your store — using the best strategies of 2025. If you’re relying only on Instagram or Facebook to talk to your customers, you’re putting your boutique’s future into someone else’s hands. Your email list? That’s yours — and it’s […]
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Every year I get this question from my retail accounts: What should I do for Black Friday? Or, what do other retailers do for Black Friday? So today’s blog is all about how to profit from Black Friday and Small Business Saturday: and still provide your customer with a memorable experience. Black Friday marks the
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If you’re anything like me, you love time-saving hacks. One time-saver that comes in handy is Planoly, my social media planner. Inside, I can store my hashtags by post category, which makes it convenient to add hashtags to my posts. Unfortunately, it’s easy to keep using the same ol’ hashtags over and over. This practice
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Ever wish you could look into a crystal ball and know what your customer is thinking or wanting next? This might be the closest thing! It’s time for Pinterest’s annual compilation of predictions called Pinterest Predicts. The predictions are based on the most popular searches on the platform. It’s like a virtual window into the
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We all know that social media is an essential part of any business’s marketing strategy. But choosing one platform can get confusing for any of us. If you find yourself sprinkling content here and there or jumping from one hot platform to another, it could be that you’re spread too thin. And perhaps don’t
Pick One Platform and Master It Read More »
The 2020 holiday season is shaping up to be the most innovative with people getting together in smaller groups, zooming their gift exchanges and shopping online more than ever. Here are 4 ways to delight and serve your customers during the holidays. During the shutdown many independent retailers built shoppable websites and increased their social
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