Do I have a treat for you! I know I’ve become your go-to-online-marketing-for-retail-shop-owner coach. And I also know you love all the tactical info you get from my Shop Talk interviews. But this month I’m beyond excited to bring you a different kind of article that is still very relevant to your business. You’re gonna […]
Shop Talk | Reedy Consulting Read More »
Brick and mortar retail vs. online retail. We’ve all seen and heard the news stories, predictions, and studies. You know what? I don’t care what they say. Independent retail boutiques have a secret weapon: personalized customer service. From all the interviews I’ve done this year, it’s obvious that there’s room for both. And the existence
Customer Service Is Retail’s Secret Weapon Read More »
In Woodland, CA, there is a little haven for shoppers in need of a warm, friendly, and well-curated place to shop. Coincidentally, it’s called Haven A Boutique. And it’s owner, Rosemarie Leonardi, is a welcoming and very open Shop Talk interviewee. In fact, so much so I’m going to need a separate article to address
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havBeing your own boss is the dream. And living the dream should be fun, right? One important way to build in fun is through events. As a retail store owner, you already have the venue! Lucky for you, the boss ladies from my Shop Talk interviews have shared their successful event ideas. Now I’m sharing
Event Ideas to Keep Customers Coming Read More »
Have you ever noticed that when you google a business, you often see what looks like random pictures on the right hand side? And below that is some information like a website, phone number, etc.? Did you know you could control what comes up there when someone searches for your business? Well, you can! You
Claim Your Business on Google Read More »
Getting people through the door is pretty much the holy grail of any local boutique. It’s why they exist! So why not use every tool at your disposal—especially when it’s free. If you’re building or have built a loyal Facebook following, then let’s talk about Facebook Events. So why create a Facebook event? People love
Wondering where to put your energy and effort when it comes to Facebook? As the owner of an independent boutique your time is precious, so I’ve done some of the legwork to give you 5 habits you should cultivate to optimize engagement on your business Facebook page. Your posts should be a mix of 70%
5 Habits to Increase Facebook Engagement Read More »
Barbara Wiggins, owner of the Mustard Seed (opened 1982) in Napa, California (1227 First St.), has been in business for 46 years. Having had four stores in as many cities during this time, it’s stating the obvious to say that she loves retail – her love for retail has its roots in her childhood when
Shop Talk | The Mustard Seed Read More »
Patti Blake isn’t fearless. She has a hefty email list, a strong social media presence, and a profitable mission-driven business, but she isn’t fearless. She’s courageous. “Courage and fear are not mutually exclusive,” said New York Times bestselling author Brené Brown, “Most of us feel brave and afraid at the exact same time.” Back in
Shop Talk | Blue Moon Boutique Read More »
As we round the end of the year it’s natural to look back and assess the highs and lows, what worked and what didn’t, AND what helped us get through it and grow as a business owner and more importantly as a person. I’m excited to share my top 5 books of 2018. I’m a
My Top 2018 Reads to Empower You in 2019 Read More »