Engagement

email marketing for boutiques in 2025: what works now

Email Marketing for Boutiques in 2025: What Works Now

Email marketing continues to be a powerful tool for independent boutiques, but what worked in the past won’t necessarily work in 2025. With inboxes more crowded than ever and customer behaviors shifting, boutique owners need to stay ahead of trends to maximize their sales and engagement. In Email Marketing for Boutiques in 2025: What’s Works […]

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Unlocking the Power of Organic and Paid Content

As a social media strategist, I understand the ever-evolving landscape of digital marketing and the pivotal role that content plays in driving engagement and growth for businesses like yours. Today, I wanted to delve into the nuanced world of organic and paid content with a strategic approach, highlighting their respective benefits and how they can

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Customer Service is Your Secret Weapon

Customer Service Is Retail’s Secret Weapon

Brick and mortar retail vs. online retail. We’ve all seen and heard the news stories, predictions, and studies. You know what? I don’t care what they say. Independent retail boutiques have a secret weapon: personalized customer service. From all the interviews I’ve done this year, it’s obvious that there’s room for both. And the existence

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Shop Talk | Haven A Boutique

In Woodland, CA, there is a little haven for shoppers in need of a warm, friendly, and well-curated place to shop. Coincidentally, it’s called Haven A Boutique. And it’s owner, Rosemarie Leonardi, is a welcoming and very open Shop Talk interviewee. In fact, so much so I’m going to need a separate article to address

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