The Art of Email Marketing

If you didn’t get a chance to see the email marketing video in our Facebook group, Haute Hub for Brick and Mortar retailers, you’re kinda missing out. Don’t worry – it’s on the hub for you to view at your leisure. There’s a lot of great, easily actionable items for you to do in order to scale-up your marketing efforts! And conveniently enough, my special guest, Yasmin Yamat, broke them down into 3 simple sections. If you don’t already know Yasmin, she is a marketing consultant I’ve been working with for years. She’s worked for companies like Lines Ballet, Stella […]

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List building

Build It and They Will Read

Having just hosted my first guest on the Haute Hub Happy Hour as part two of my email marketing arc, my thoughts went back to the previous HHHH when I talked about list building. After all, the strategies for creating great emails won’t do much without a great list to send them to! If you haven’t seen it yet, you can still check out the video on the hub. I talked about some ideas you can use in your emails, but, without doing a full transcript here, I wanted to emphasize two of the biggest points I made. First being […]

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Hashtags 101 – Part 2

Hopefully you’re more comfortable with hashtags after reading Part 1 of this blog entry. Now let’s get into more advanced work and talk about branded hashtags.  Did you know that you can create your own hashtag and use it to start a conversation with your followers or to curate certain content? A simple example of this is a hashtag I created for my dog. If you search #junebugperez you will see photos of her. She doesn’t have an Instagram account so whenever I post a photo of her, I use this hashtag. Now you, the retailer, can create a custom […]

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Hashtags 101 – part 1

If your brick and mortar business  is on social media, using hashtags is a must in order to reach your target audience, grow your following, and engage with people out there in the cyberspace. They are great tools for creating brand awareness, community, and a conversation about your brand or company. But let’s start at the very beginning and talk about what the heck a hashtag actually is. A hashtag is a word or phrase preceded by the hash or pound sign (#) and is used to associate, attach, or categorize messages or posts to a topic. When used strategically, […]

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18% Growth: How One Store Did It

I speak to a lot of retailers in the course of my business, but when I hear about a store that grows by 18% in one year, I’m on the phone to that store in a flash! This particular 18% growth store is Belleza Ropa in Olympia, WA. It’s business savvy owner, Jeannine, also owns a Port Townsend store, About Time, which has also seen year-to-year growth in the past few years. I had a recent chat with Jeannine (pictured in the middle) and can’t wait to share her story with you! A little backstory: Jeannine opened her Olympia store, […]

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