Shop Talk - Sound Styles

Shop Talk | Sound Styles

If Jenny Murphy has learned anything in the 33 years she’s owned Sound Styles, it’s that building relationships—be it with customers, her team, or anyone else—is a long game and that the stamina and the will to keep doing it comes from respecting and treating people like family. In Jenny’s case, it all started with family – literally. Retail has been Jenny’s passion and only profession since high school. After cutting her teeth at Nordstrom for several years, Jenny co-founded Sound Styles with her mother (they even ran the business with Jenny’s brother and father for some time!). With her […]

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Shop Talk Mustard Seed

Shop Talk | The Mustard Seed

Barbara Wiggins, owner of the Mustard Seed (opened 1982) in Napa, California (1227 First St.), has been in business for 46 years. Having had four stores in as many cities during this time, it’s stating the obvious to say that she loves retail – her love for retail has its roots in her childhood when she preferred to play with a cash register over dolls. It was a treat to speak with Barbara about the retail industry because she carries the same fun-loving spirit from her childhood to her work today. And with the breadth of her experience and willingness […]

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Shop Talk Blue Moon

Shop Talk | Blue Moon Boutique

Patti Blake isn’t fearless. She has a hefty email list, a strong social media presence, and a profitable mission-driven business, but she isn’t fearless. She’s courageous. “Courage and fear are not mutually exclusive,” said New York Times bestselling author Brené Brown, “Most of us feel brave and afraid at the exact same time.” Back in 2012, Patti found herself as an empty nester with the desire to create something new – specifically, a boutique. She was inspired by a beautiful store she visited, which not only had gorgeous merchandise, but also gave away 10% of their revenue to international charities. […]

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My Top 2018 Reads to Empower You in 2019

As we round the end of the year it’s natural to look back and assess the highs and lows, what worked and what didn’t, AND what helped us get through it and grow as a business owner and more importantly as a person. I’m excited to share my top 5 books of 2018. I’m a multi media reader, meaning I read actual paper books, digital books, and I listen to audio books. As many of you know I spend quite a bit of time in my car seeing clients all over the west coast and I know many of you […]

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Entrepreneurial Burnout. It happens!

I remember when I started my own business. I couldn’t believe the time had finally arrived! Was I scared? Heck yes! But my desire for my own gig was greater than my fear. To be fair, my boss back then gave me the final nudge. He knew it was the right time and told me so. And in that moment, I was on my own. Deer, meet headlights. I ventured into the unknown of business ownership armed with just my rolling rack and five garment bags. It was seven months until my first check and two years before I really […]

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The Art of Email Marketing

If you didn’t get a chance to see the email marketing video in our Facebook group, Haute Hub for Brick and Mortar retailers, you’re kinda missing out. Don’t worry – it’s on the hub for you to view at your leisure. There’s a lot of great, easily actionable items for you to do in order to scale-up your marketing efforts! And conveniently enough, my special guest, Yasmin Yamat, broke them down into 3 simple sections. If you don’t already know Yasmin, she is a marketing consultant I’ve been working with for years. She’s worked for companies like Lines Ballet, Stella […]

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List building

Build It and They Will Read

Having just hosted my first guest on the Haute Hub Happy Hour as part two of my email marketing arc, my thoughts went back to the previous HHHH when I talked about list building. After all, the strategies for creating great emails won’t do much without a great list to send them to! If you haven’t seen it yet, you can still check out the video on the hub. I talked about some ideas you can use in your emails, but, without doing a full transcript here, I wanted to emphasize two of the biggest points I made. First being […]

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10 Apps I Use Every Day

Do you ever feel app overload? There are so many that it’s hard to know which will actually help you with your business. I work with a lot of people in the social media space and we talk about the apps that we find useful. Below is a list of 10 apps I use daily. Of course, there are more, but again, app overload! Some of them are free and others cost a few bucks. Let me know (tag me in a post!) if you decide to use any. If you have some you love, feel free to recommend them […]

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