There’s one mistake I see boutique owners make again and again with their email marketing—and it’s totally fixable. Their emails don’t sound like them. They sound like a faceless, copy-and-paste brand. But here’s the truth: people buy from people. And that’s exactly why writing emails that sound like you is one of the most powerful […]
How to Write Emails That Sound Like You (and Not a Generic Brand) Read More »
Email marketing is still relevant and an incredibly important part of any successful business strategy in 2023. Despite the numerous advances in digital marketing, email remains a powerful tool to help businesses reach their customers, build relationships, and increase sales. Email in 2023 The key to successful email marketing in 2023 lies in understanding how
Email: Still Relevant in 2023? Read More »
Brick and mortar retail vs. online retail. We’ve all seen and heard the news stories, predictions, and studies. You know what? I don’t care what they say. Independent retail boutiques have a secret weapon: personalized customer service. From all the interviews I’ve done this year, it’s obvious that there’s room for both. And the existence
Customer Service Is Retail’s Secret Weapon Read More »
In Woodland, CA, there is a little haven for shoppers in need of a warm, friendly, and well-curated place to shop. Coincidentally, it’s called Haven A Boutique. And it’s owner, Rosemarie Leonardi, is a welcoming and very open Shop Talk interviewee. In fact, so much so I’m going to need a separate article to address
Shop Talk | Haven A Boutique Read More »
Way on the other side of the country in Winston Salem, North Carolina, is a shop called Gaia. Although running strong for 21 years, Gaia is actually the 6th store by serial shop owner/entrepreneur Robbie Hoyme – a woman so connected to her shop that people assume her name is Gaia. You might expect that
If Jenny Murphy has learned anything in the 33 years she’s owned Sound Styles, it’s that building relationships—be it with customers, her team, or anyone else—is a long game and that the stamina and the will to keep doing it comes from respecting and treating people like family. In Jenny’s case, it all started with
Shop Talk | Sound Styles Read More »
Barbara Wiggins, owner of the Mustard Seed (opened 1982) in Napa, California (1227 First St.), has been in business for 46 years. Having had four stores in as many cities during this time, it’s stating the obvious to say that she loves retail – her love for retail has its roots in her childhood when
Shop Talk | The Mustard Seed Read More »
By now, you’re probably in full personal-improvement mode with whatever resolutions you’ve made to do better and be better. Perhaps you’ve set some goals and picked a word to define your year. It’s all great momentum going into a new and fresh year. There is one word that will drive online marketing in 2019 and
Do More Video on Social. Here’s Why. Read More »
Patti Blake isn’t fearless. She has a hefty email list, a strong social media presence, and a profitable mission-driven business, but she isn’t fearless. She’s courageous. “Courage and fear are not mutually exclusive,” said New York Times bestselling author Brené Brown, “Most of us feel brave and afraid at the exact same time.” Back in
Shop Talk | Blue Moon Boutique Read More »
Every relationship needs maintenance, right? Why not develop the one you have with your audience? You customers! With constant change in lifestyles, events, society, fashion, and preferences, it’s important to keep a conversation flowing with your customers in order to ensure that you can not only understand them, but also anticipate their needs and preferences.
Getting to Know Your Audience Read More »