I remember when I started my own business. I couldn’t believe the time had finally arrived! Was I scared? Heck yes! But my desire for my own gig was greater than my fear. To be fair, my boss back then gave me the final nudge. He knew it was the right time and told me […]
Entrepreneurial Burnout. It happens! Read More »
Every relationship needs maintenance, right? Why not develop the one you have with your audience? You customers! With constant change in lifestyles, events, society, fashion, and preferences, it’s important to keep a conversation flowing with your customers in order to ensure that you can not only understand them, but also anticipate their needs and preferences.
Getting to Know Your Audience Read More »
If you didn’t get a chance to see the email marketing video in our Facebook group, Haute Hub for Brick and Mortar retailers, you’re kinda missing out. Don’t worry – it’s on the hub for you to view at your leisure. There’s a lot of great, easily actionable items for you to do in order
The Art of Email Marketing Read More »
Having just hosted my first guest on the Haute Hub Happy Hour as part two of my email marketing arc, my thoughts went back to the previous HHHH when I talked about list building. After all, the strategies for creating great emails won’t do much without a great list to send them to! If you
Build It and They Will Read Read More »
Hopefully you’re more comfortable with hashtags after reading Part 1 of this blog entry. Now let’s get into more advanced work and talk about branded hashtags. Did you know that you can create your own hashtag and use it to start a conversation with your followers or to curate certain content? A simple example of
Hashtags 101 – Part 2 Read More »
I speak to a lot of retailers in the course of my business, but when I hear about a store that grows by 18% in one year, I’m on the phone to that store in a flash! This particular 18% growth store is Belleza Ropa in Olympia, WA. It’s business savvy owner, Jeannine, also owns
18% Growth: How One Store Did It Read More »