Every year I get this question from my retail accounts: What should I do for Black Friday? Or, what do other retailers do for Black Friday? So today’s blog is all about how to profit from Black Friday and Small Business Saturday: and still provide your customer with a memorable experience. Black Friday marks the […]
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We all know that social media is an essential part of any business’s marketing strategy. But choosing one platform can get confusing for any of us. If you find yourself sprinkling content here and there or jumping from one hot platform to another, it could be that you’re spread too thin. And perhaps don’t
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If you’ve lived as long as I have, you’ve participated in every kind of year end recap or New Year intention exercise. Which, for the record, I love doing all of them! This year I’ve gathered some of my favorites to share with you. Plus I’ve included three books that have inspired either the mindset
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Remember walking around the mall just to see what was there? Checking out window after window in the shop fronts or strolling your “Main Street”? What’s changed? Where did some of those folks go? One place is “the scroll.” Or what I like to call virtual window shopping. There are other theories floating around like
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Shop Talk | Plum Boutique Theresa Collier likes to say that she flies by the seat of her pants—and she may well have when she first opened her store—but her decisions to develop the store by jumping into new things were very strategic and methodical. Theresa’s boutique, Plum Boutique, is a picturesque shop on the
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When I started this blog two years ago I had no idea how it would evolve. It’s been fun, challenging, inspiring, and incredibly educational to hear what these shop owners and consultants are doing to create success. And also to get to know them on a personal level. Whoever said business isn’t personal is dead
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You’ll enjoy this installment of Shop Talk Revolution Boutique. Talking shop with Brad Leyden is to really understand how he, in his own words, puts the “pedal to the metal” in running his own business. His enthusiasm for retail is undeniable and he loves to share his experiences in the hopes of helping other retailers.
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Do I have a treat for you! I know I’ve become your go-to-online-marketing-for-retail-shop-owner coach. And I also know you love all the tactical info you get from my Shop Talk interviews. But this month I’m beyond excited to bring you a different kind of article that is still very relevant to your business. You’re gonna
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In Woodland, CA, there is a little haven for shoppers in need of a warm, friendly, and well-curated place to shop. Coincidentally, it’s called Haven A Boutique. And it’s owner, Rosemarie Leonardi, is a welcoming and very open Shop Talk interviewee. In fact, so much so I’m going to need a separate article to address
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Those of us who’ve been involved in the retail biz for a while can sometimes forget what it’s like for those just launching into it. After talking with Annika Huston of Dotter in Los Angeles, I was struck by what we can learn from them and also by how much they value the stories and
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