With mobile phones out-selling desktop computers, it’s no wonder that more web searches are being done on phones. And now Google has changed the way it ranks websites! It only makes sense that Google gives higher importance to websites that allow easier viewing and interaction. There’s no better time than now to talk about the […]
The Importance of Being Mobile-Friendly Read More »
You’ll enjoy this installment of Shop Talk Revolution Boutique. Talking shop with Brad Leyden is to really understand how he, in his own words, puts the “pedal to the metal” in running his own business. His enthusiasm for retail is undeniable and he loves to share his experiences in the hopes of helping other retailers.
Shop Talk Revolution Boutique Read More »
Should you post personal posts on your business social media accounts? I think you already know the answer to this question, right? Building relationships online is about trust and authority. Earning the trust of your audience and establishing your authority in your specialty. The persona or image you put forth ought to reinforce that trust
Personal Posts on Business Accounts Read More »
Do I have a treat for you! I know I’ve become your go-to-online-marketing-for-retail-shop-owner coach. And I also know you love all the tactical info you get from my Shop Talk interviews. But this month I’m beyond excited to bring you a different kind of article that is still very relevant to your business. You’re gonna
Shop Talk | Reedy Consulting Read More »
Brick and mortar retail vs. online retail. We’ve all seen and heard the news stories, predictions, and studies. You know what? I don’t care what they say. Independent retail boutiques have a secret weapon: personalized customer service. From all the interviews I’ve done this year, it’s obvious that there’s room for both. And the existence
Customer Service Is Retail’s Secret Weapon Read More »
In Woodland, CA, there is a little haven for shoppers in need of a warm, friendly, and well-curated place to shop. Coincidentally, it’s called Haven A Boutique. And it’s owner, Rosemarie Leonardi, is a welcoming and very open Shop Talk interviewee. In fact, so much so I’m going to need a separate article to address
Shop Talk | Haven A Boutique Read More »
Those of us who’ve been involved in the retail biz for a while can sometimes forget what it’s like for those just launching into it. After talking with Annika Huston of Dotter in Los Angeles, I was struck by what we can learn from them and also by how much they value the stories and
Shop Talk | Dotter Read More »
havBeing your own boss is the dream. And living the dream should be fun, right? One important way to build in fun is through events. As a retail store owner, you already have the venue! Lucky for you, the boss ladies from my Shop Talk interviews have shared their successful event ideas. Now I’m sharing
Event Ideas to Keep Customers Coming Read More »
Way on the other side of the country in Winston Salem, North Carolina, is a shop called Gaia. Although running strong for 21 years, Gaia is actually the 6th store by serial shop owner/entrepreneur Robbie Hoyme – a woman so connected to her shop that people assume her name is Gaia. You might expect that
Great photos are one of the top resources you should have ready to go at a moment’s notice. As a local business owner, there will be numerous opportunities that will call for gorgeous photos. Instead of scrambling to get it done last minute or submitting photos that are low quality (too dark, out of focus),
The Top 3 Photos That Your Business Needs NOW Read More »