Today, I’m breaking down exactly how to get more email sign-ups — both online and inside your store — using the best strategies of 2025.
If you’re relying only on Instagram or Facebook to talk to your customers, you’re putting your boutique’s future into someone else’s hands. Your email list? That’s yours — and it’s one of the most profitable tools you have.
How to Get More Email Sign-ups Online
1. Make Your Website a Sign-Up Magnet
Think of your website as a 24/7 salesperson.
Add sign-up forms at the top and bottom of your homepage — not just one place.
Use pop-ups that appear after someone’s been browsing a few seconds (not immediately!) and offer a clear reward for signing up like 10% off their first purchase.
And don’t overcomplicate the ask — one simple, bold message works best: “Get first access to new arrivals and exclusive discounts.”
💡 Boutique Hub says boutiques with pop-ups see up to 40% higher sign-up rates.
2. Use Lead Magnets That Feel Exciting
Not all incentives are created equal.
Right now, the best lead magnets for boutiques include:
A first-purchase discount
A downloadable trend guide or mini lookbook
A “Find Your Boutique Style” quiz (these are huge in 2025!)
The goal is to offer something that feels like a win to your customer the second they join.
💡 Crystal Media reports interactive lead magnets like quizzes get 2-3x more sign-ups than standard offers.
3. Promote Your Email Sign-up on Social (Without Being Pushy)
Your audience won’t join your list if they don’t know what they’re missing!
Post about what subscribers get — VIP early access, secret sales, birthday treats, and style tips.
Use Instagram Story stickers (polls, quizzes, countdowns) to link people directly to your sign-up form.
And don’t be shy about offering a social-exclusive freebie for subscribers.
💡 Boutique Hub recommends posting about your list 1-2x a month to keep it growing steadily.
How to Grow Your Email List In-Store
4. Train Your Team to Invite Every Customer
A personal invitation goes a long way.
Train your sales team to casually mention the email list at checkout — no scripts, just friendly conversation:
“Would you like early access to new arrivals? We send VIP emails about once a week!”
Make sure there’s a small incentive to say yes: a discount today, a free gift, or entries into a monthly drawing.
5. Make It Easy for Customers to Sign Up for Your Email List
Complicated = no sign-ups.
Use an iPad or tablet at the register where customers can quickly type in their email.
You can also post QR codes around the store that link to your sign-up form — they work great near dressing rooms or the checkout line.
A cute, branded “Join Our VIP List” sign is an easy extra touch!
6. Host Events That Build Your List
Nothing beats an in-store experience.
Host private shopping nights, launch parties, or giveaways where signing up for your email list is part of attending or entering.
Not only do you collect emails, but you also create excitement and loyalty among your customers.
💡 Whiz Bang Retail Training found in-store events help boutiques grow email lists up to 30% faster.
Growing your boutique’s email list doesn’t have to be complicated — but it does take intentionality.
Whether they meet you online or inside your store, make it easy, rewarding, and fun to join your world.
Because when you have that direct connection?
You don’t have to chase the algorithm anymore — you own the relationship.
Creating sign up forms doesn't have to be comlicated.
I’ve been creating landing pages, email sign up forms for myself and clients for years. Now I teach boutique owners how to do it on their own in no time at all in my ebook: Unlocking Profits: The Ultimate Guide to Building Your Boutique’s Email List. Plus so much more. Learn more at this link!