Resources

Here are some resources to make life a little easier, give you good industry information, and to help you be a more creative and inspired leader. What I’ve learned over years and years is to keep it simple. Although there are so many apps for everything, I find that I can create quite a bit inside the social media apps with their filters and fonts. Outside of those, Canva has saved the day for me many times. It’s a simplistic way to create professional and slick graphics. And that’s it.

Marketing Apps

Canva – create professional looking graphics for events, social media posts and more. There’s a free and fee based version.

Planoly – this is an instagram scheduler. After you’ve edited your photos, upload them and arrange them they way you like. You can even store hashtags!

Facebook and Messenger – Make sure you have both on your mobile devices. Facebook private messages will appear in the Messenger app.

Instagram – The only way to post is on your mobile device.

What to get in your inbox

Management One – www.management-one.com The leading provider of retail merchandise planning, business insights and education to independent retailers around the world.

Business of Fashion www.businessoffashion.com This is a paid subscription but totally worth it if your in the fashion and beauty industries.

Who What Wear – www.whowhatwear.com Style and Trend blog that has great titles for their articles that will inspire your own email marketing content. Plus there’s just great, fun info.

Steve Dennis – www.stevenpdennis.com No non-sense, tell it like it is retail knowledge and insight. He “has over 30+ years of experience as a strategic advisor, board member, general manager and C-level executive at two Fortune 500 retailers. He has worked with dozens of retail, luxury, technology and social impacts brands to inspire, catalyze and design more remarkable and profitable growth strategies.”

Retail Mavens – www.retailmavens.com Learn how to increase retail profits through coaching, courses and more.

Marie TV – www.MarieForleo.com For entrepreneurial mindset and inspiration.

Refinery 29   www.refinery29.com A multi media company focusing on a younger audience. They’re up to the minute in fashion, beauty, culture and more.

 

Website Development

Done for You: Jsquared will not only build your website, they’ll make sure you have the most important components and will teach you how to update it on your own. Because they use WordPress you’ll have more flexibility with the design and features. If you want your website done right and fast this is the way to go. For more information: https://j-squared.ca/fast-online-store/ 

Done by You: If you have the time and prefer to roll up your sleeves and do it on your own, Shopify is a great option. They have nice templates, will handle check out, you can print shipping labels right from their site and track your inventory. There are free and paid themes plus a monthly fee to host your site. Because you’ll be using their templates you’re constrained to what they offer in each.

Retail Platforms:

Shopify

WordPress

Wix

Podcasts

The Wealthy Retailer  by Dan Holman

Boutique Chat by Ahsley Alderson

Online Marketing Made Easy with Amy Porterfield

Savvy Shopkeeper Retail Podcast

Smartless – This one is just for fun. You need to laugh today? This is the podcast for you!

 

Books

“Building A Story Brand: Clarify Your Message So Customers Will Listen” by Donald Miller

“The Infinite Game” by Simon Sinek

“Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption” by Steven Dennis

“Profit First” by Mike Michalowicz

“Daring Greatly” by Brene Brown

“The War of Art” by Steven Pressfield

“Start with Why” by Simon Sinek

“The Vision Driven Leader” by Michael Hyatt

“Everything is Figureoutable” by Marie Forleo

“Superfans” by Pat Flynn

Email CRMs

Flodesk

Mailchimp

Constant Contact