Google My Business Map

Claim Your Business on Google

Have you ever noticed that when you google a business, you often see what looks like random pictures on the right hand side? And below that is some information like a website, phone number, etc.? Did you know you could control what comes up there when someone searches for your business? Well, you can! You do it by claiming your business on Google using their free tool “Google My Business.” Once you claim your business you can add all kinds of information like hours, website, and your own gorgeous photos and videos. Customer reviews and uploaded photos will also be […]

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Facebook Events

Getting people through the door is pretty much the holy grail of any local boutique.  It’s why they exist! So why not use every tool at your disposal—especially when it’s free. If you’re building or have built a loyal Facebook following, then let’s talk about Facebook Events. So why create a Facebook event? People love a party! And they like to invite their friends to go with them. A Facebook event is easy to share in Facebook or in Messenger and features a convenient button to indicate if someone is “going” or “interested” in going. I love these two buttons […]

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NPS Facebook page

5 Habits to Increase Facebook Engagement

Wondering where to put your energy and effort when it comes to Facebook? As the owner of an independent boutique your time is precious, so I’ve done some of the legwork to give you 5 habits you should cultivate to optimize engagement on your business Facebook page. Your posts should be a mix of 70% video, 20% image with text, and 10% link posts. That’s according to Mari Smith, a highly sought-after keynote speaker on social media and the Top Facebook Marketing Expert! To highlight that large percentage above, make sure to do more video. BuzzSumo shares that “videos get […]

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Shop Talk Mustard Seed

Shop Talk | The Mustard Seed

Barbara Wiggins, owner of the Mustard Seed (opened 1982) in Napa, California (1227 First St.), has been in business for 46 years. Having had four stores in as many cities during this time, it’s stating the obvious to say that she loves retail – her love for retail has its roots in her childhood when she preferred to play with a cash register over dolls. It was a treat to speak with Barbara about the retail industry because she carries the same fun-loving spirit from her childhood to her work today. And with the breadth of her experience and willingness […]

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Shop Talk Blue Moon

Shop Talk | Blue Moon Boutique

Patti Blake isn’t fearless. She has a hefty email list, a strong social media presence, and a profitable mission-driven business, but she isn’t fearless. She’s courageous. “Courage and fear are not mutually exclusive,” said New York Times bestselling author Brené Brown, “Most of us feel brave and afraid at the exact same time.” Back in 2012, Patti found herself as an empty nester with the desire to create something new – specifically, a boutique. She was inspired by a beautiful store she visited, which not only had gorgeous merchandise, but also gave away 10% of their revenue to international charities. […]

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My Top 2018 Reads to Empower You in 2019

As we round the end of the year it’s natural to look back and assess the highs and lows, what worked and what didn’t, AND what helped us get through it and grow as a business owner and more importantly as a person. I’m excited to share my top 5 books of 2018. I’m a multi media reader, meaning I read actual paper books, digital books, and I listen to audio books. As many of you know I spend quite a bit of time in my car seeing clients all over the west coast and I know many of you […]

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Entrepreneurial Burnout. It happens!

I remember when I started my own business. I couldn’t believe the time had finally arrived! Was I scared? Heck yes! But my desire for my own gig was greater than my fear. To be fair, my boss back then gave me the final nudge. He knew it was the right time and told me so. And in that moment, I was on my own. Deer, meet headlights. I ventured into the unknown of business ownership armed with just my rolling rack and five garment bags. It was seven months until my first check and two years before I really […]

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Getting to Know Your Audience

Every relationship needs maintenance, right? Why not develop the one you have with your audience? You customers! With constant change in lifestyles, events, society, fashion, and preferences, it’s important to keep a conversation flowing with your customers in order to ensure that you can not only understand them, but also anticipate their needs and preferences. Hopefully you’ve had the chance to read our last post on email marketing (if not, click here) where we touched on talking with your customers in-store. It’s an important way to keep up on the latest news on the lives of your customers. Knowing if […]

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The Art of Email Marketing

If you didn’t get a chance to see the email marketing video in our Facebook group, Haute Hub for Brick and Mortar retailers, you’re kinda missing out. Don’t worry – it’s on the hub for you to view at your leisure. There’s a lot of great, easily actionable items for you to do in order to scale-up your marketing efforts! And conveniently enough, my special guest, Yasmin Yamat, broke them down into 3 simple sections. If you don’t already know Yasmin, she is a marketing consultant I’ve been working with for years. She’s worked for companies like Lines Ballet, Stella […]

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List building

Build It and They Will Read

Having just hosted my first guest on the Haute Hub Happy Hour as part two of my email marketing arc, my thoughts went back to the previous HHHH when I talked about list building. After all, the strategies for creating great emails won’t do much without a great list to send them to! If you haven’t seen it yet, you can still check out the video on the hub. I talked about some ideas you can use in your emails, but, without doing a full transcript here, I wanted to emphasize two of the biggest points I made. First being […]

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