Shop Talk Haven banner

Shop Talk | Haven A Boutique

In Woodland, CA, there is a little haven for shoppers in need of a warm, friendly, and well-curated place to shop. Coincidentally, it’s called Haven A Boutique and it’s owner, Rosemarie Leonardi, is a welcoming and very open interviewee. In fact, so much so I’m going to need a separate article to address all the things we talked about! But for now, I want you to get to know Rosemarie and how her social media strategy was integral to launching her store and how she continues to grow her following and her business. Haven A Boutique is just shy of […]

13 Shares
Event Ideas to Keep Customers Coming

Event Ideas to Keep Customers Coming

Being your own boss is the dream. And living the dream should be fun, right? One important way to build in fun is through events and as a retail store owner, you already have the venue! But when you’ve been in biz for many years, sometimes the idea mill slows down. Lucky for you, the boss ladies from my Shop Talk interviews have shared their successful events. Now I’m sharing them with you. Events offer multiple and sometimes underestimated perks. The first is customer appreciation. There’s no better way to show customers how much you appreciate them than by spoiling […]

9 Shares
Google My Business Map

Claim Your Business on Google

Have you ever noticed that when you google a business, you often see what looks like random pictures on the right hand side? And below that is some information like a website, phone number, etc.? Did you know you could control what comes up there when someone searches for your business? Well, you can! You do it by claiming your business on Google using their free tool “Google My Business.” Once you claim your business you can add all kinds of information like hours, website, and your own gorgeous photos and videos. Customer reviews and uploaded photos will also be […]

16 Shares

Facebook Events

Getting people through the door is pretty much the holy grail of any local boutique.  It’s why they exist! So why not use every tool at your disposal—especially when it’s free. If you’re building or have built a loyal Facebook following, then let’s talk about Facebook Events. So why create a Facebook event? People love a party! And they like to invite their friends to go with them. A Facebook event is easy to share in Facebook or in Messenger and features a convenient button to indicate if someone is “going” or “interested” in going. I love these two buttons […]

41 Shares
NPS Facebook page

5 Habits to Increase Facebook Engagement

Wondering where to put your energy and effort when it comes to Facebook? As the owner of an independent boutique your time is precious, so I’ve done some of the legwork to give you 5 habits you should cultivate to optimize engagement on your business Facebook page. Your posts should be a mix of 70% video, 20% image with text, and 10% link posts. That’s according to Mari Smith, a highly sought-after keynote speaker on social media and the Top Facebook Marketing Expert! To highlight that large percentage above, make sure to do more video. BuzzSumo shares that “videos get […]

16 Shares
Shop Talk Mustard Seed

Shop Talk | The Mustard Seed

Barbara Wiggins, owner of the Mustard Seed (opened 1982) in Napa, California (1227 First St.), has been in business for 46 years. Having had four stores in as many cities during this time, it’s stating the obvious to say that she loves retail – her love for retail has its roots in her childhood when she preferred to play with a cash register over dolls. It was a treat to speak with Barbara about the retail industry because she carries the same fun-loving spirit from her childhood to her work today. And with the breadth of her experience and willingness […]

10 Shares
Shop Talk Blue Moon

Shop Talk | Blue Moon Boutique

Patti Blake isn’t fearless. She has a hefty email list, a strong social media presence, and a profitable mission-driven business, but she isn’t fearless. She’s courageous. “Courage and fear are not mutually exclusive,” said New York Times bestselling author Brené Brown, “Most of us feel brave and afraid at the exact same time.” Back in 2012, Patti found herself as an empty nester with the desire to create something new – specifically, a boutique. She was inspired by a beautiful store she visited, which not only had gorgeous merchandise, but also gave away 10% of their revenue to international charities. […]

14 Shares

My Top 2018 Reads to Empower You in 2019

As we round the end of the year it’s natural to look back and assess the highs and lows, what worked and what didn’t, AND what helped us get through it and grow as a business owner and more importantly as a person. I’m excited to share my top 5 books of 2018. I’m a multi media reader, meaning I read actual paper books, digital books, and I listen to audio books. As many of you know I spend quite a bit of time in my car seeing clients all over the west coast and I know many of you […]

8 Shares

Entrepreneurial Burnout. It happens!

I remember when I started my own business. I couldn’t believe the time had finally arrived! Was I scared? Heck yes! But my desire for my own gig was greater than my fear. To be fair, my boss back then gave me the final nudge. He knew it was the right time and told me so. And in that moment, I was on my own. Deer, meet headlights. I ventured into the unknown of business ownership armed with just my rolling rack and five garment bags. It was seven months until my first check and two years before I really […]

0 Shares

Getting to Know Your Audience

Every relationship needs maintenance, right? Why not develop the one you have with your audience? You customers! With constant change in lifestyles, events, society, fashion, and preferences, it’s important to keep a conversation flowing with your customers in order to ensure that you can not only understand them, but also anticipate their needs and preferences. Hopefully you’ve had the chance to read our last post on email marketing (if not, click here) where we touched on talking with your customers in-store. It’s an important way to keep up on the latest news on the lives of your customers. Knowing if […]

3 Shares