Facebook Group Shopping Events

If there’s one good thing coming out of this world event it’s how various industries are creatively leveraging technology during this period of social distancing. From Doctors diagnosing patients via video calls, to fitness studios offering live or prerecorded classes. Which got me to thinking about my retail accounts and how they, as in you, could also benefit from using technology in a new way to drive sales. Did you know that when you post in a Facebook group everyone in the group gets notified? And when you go Live all the members in your group get notified too? Having […]

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Virtual Window Shopping

Virtual Window Shopping

Remember walking around the mall just to see what was there? Checking out window after window in the shop fronts or strolling your “Main Street” and checking out what was in the shop windows? If you’ve been in business long enough you probably remember a time when customers or potential customers did just that and then wandered on in. What’s changed? Where did some of those folks go? There are a few theories floating around like they’re all shopping online or brick and mortar retail is dead. Both of those are myths.  By most estimates, 90% of shopping is still […]

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Plum Bainbridge

Shop Talk | Plum

Theresa Collier likes to say that she flies by the seat of her pants—and she may well have when she first opened her store—but her decisions to develop the store by jumping into new things were very strategic and methodical. Theresa’s boutique, Plum, is a picturesque shop on the equally picturesque island of Bainbridge Island in Washington. Although she got her first taste for running a store when the Bloedel Reserve public garden asked her to open a gift shop, she took a leap of faith and opened her own shop in 2014.  “I’ve been wanting to do this for […]

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Shop Talk Retrospective

Shop Talk 2019 Retrospective

When I started this blog two years ago I had no idea how it would evolve. It’s been fun, challenging, inspiring, and incredibly educational to not only hear what these shop owners and consultants are doing to create success but to also get to know them on a personal level. Whoever said business isn’t personal is dead wrong. It’s 100% personal from the desire to create and grow a business that will support your family to the people who work with you and the customers you serve. It’s all relationship with business thrown in.  I’m humbled by the wisdom and […]

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The Importance of Being Mobile-Friendly

With mobile phones out-selling desktop computers, it’s no wonder that more web searches are being done on phones and that Google has changed the way it ranks websites! It only makes sense that Google gives higher importance to websites that allow easier viewing and interaction. Two years ago, it announced that it would determine a website’s ranking in searches based on the quality of its mobile site rather than its desktop version because more searches were being made on mobile devices. Just this past July, they finally fully transitioned to this form of ranking. This means that Google bots that […]

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Shop Talk | Revolution Boutique

Shop Talk | Revolution Boutique

Talking shop with Brad Leyden is to really understand how he, in his own words, puts the “pedal to the metal” in running his own business. His enthusiasm for retail is undeniable and he loves to share his experiences in the hopes of helping other retailers. Just four years ago, Brad found himself newly divorced and at the helm of a business he hadn’t wanted in the first place but couldn’t bear to part with. There was a pivotal moment when something clicked inside him and he realized his business not only affected his own livelihood but that of his […]

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Shop Talk | Reedy Consulting

Do I have a treat for you! I know I’ve become your go-to-online-marketing-for-retail-shop-owner guru. And I also know you love all the tactical info you get from my Shop Talk interviews. But this month I’m beyond excited to bring you a different kind of article that is still very relevant to your business. You’re gonna want to highlight so many sections of this article! So grab a cup of tea, sit in a quiet place and absorb all the gems you’re about to receive. This month, I had the privilege to chat with some very seasoned retail consultants who, not […]

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Customer Service is Your Secret Weapon

Customer Service Is Your Secret Weapon

Brick and mortar retail vs. online retail. We’ve all seen and heard the news stories, predictions, and studies. You know what? I don’t care what they say.  From all the interviews I’ve done this year, it’s obvious that there’s room for both and the existence of online retail does not have to mean the demise of brick and mortar. In fact, I think technology helps retailers!  What I DO care about—and I think you should, too—is one factor that sets brick and mortar apart from online retail: focused, real-time, in-person customer service! Sure, websites offer customer service when something goes […]

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Shop Talk Haven banner

Shop Talk | Haven A Boutique

In Woodland, CA, there is a little haven for shoppers in need of a warm, friendly, and well-curated place to shop. Coincidentally, it’s called Haven A Boutique and it’s owner, Rosemarie Leonardi, is a welcoming and very open interviewee. In fact, so much so I’m going to need a separate article to address all the things we talked about! But for now, I want you to get to know Rosemarie and how her social media strategy was integral to launching her store and how she continues to grow her following and her business. Haven A Boutique is just shy of […]

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ShopTalk Dotter

Shop Talk | Dotter

Those of us who’ve been involved in the retail biz for a while can sometimes forget what it’s like for those just launching into it. After talking with Annika Huston of Dotter in Los Angeles, I was struck by what we can learn from them and also by how much they value the stories and lessons of more seasoned shop owners. There’s something special in the bond that shop owners have not just with their immediate community of neighbors, customers, and staff, but also with other shop owners. Some have even likened it to a sense of family. Sometimes though, […]

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