After spending the week speaking with customers there’s one thing I heard over and over. “I don’t know what to buy next for my clients. I’m not sure anymore what they want.” Does this ring true for you too? Then, in my inbox appreared a report from Pinterest: Pinterest Predicts. Pinterest Shares the most searched […]
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If you’ve lived as long as I have, you’ve participated in every kind of year end recap or New Year intention exercise. Which, for the record, I love doing all of them! This year I’ve gathered some of my favorites to share with you. Plus I’ve included three books that have inspired either the mindset
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The 2020 holiday season is shaping up to be the most innovative with people getting together in smaller groups, zooming their gift exchanges and shopping online more than ever. Here are 4 ways to delight and serve your customers during the holidays. During the shutdown many independent retailers built shoppable websites and increased their social
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If there’s one good thing coming out of this world event it’s how various industries are creatively leveraging technology during this period of social distancing. From Doctors diagnosing patients via video calls, to fitness studios offering live or prerecorded classes. Which got me to thinking about my retail accounts and how they, as in you,
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Remember walking around the mall just to see what was there? Checking out window after window in the shop fronts or strolling your “Main Street”? What’s changed? Where did some of those folks go? One place is “the scroll.” Or what I like to call virtual window shopping. There are other theories floating around like
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Shop Talk | Plum Boutique Theresa Collier likes to say that she flies by the seat of her pants—and she may well have when she first opened her store—but her decisions to develop the store by jumping into new things were very strategic and methodical. Theresa’s boutique, Plum Boutique, is a picturesque shop on the
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When I started this blog two years ago I had no idea how it would evolve. It’s been fun, challenging, inspiring, and incredibly educational to hear what these shop owners and consultants are doing to create success. And also to get to know them on a personal level. Whoever said business isn’t personal is dead
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With mobile phones out-selling desktop computers, it’s no wonder that more web searches are being done on phones. And now Google has changed the way it ranks websites! It only makes sense that Google gives higher importance to websites that allow easier viewing and interaction. There’s no better time than now to talk about the
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You’ll enjoy this installment of Shop Talk Revolution Boutique. Talking shop with Brad Leyden is to really understand how he, in his own words, puts the “pedal to the metal” in running his own business. His enthusiasm for retail is undeniable and he loves to share his experiences in the hopes of helping other retailers.
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Should you post personal posts on your business social media accounts? I think you already know the answer to this question, right? Building relationships online is about trust and authority. Earning the trust of your audience and establishing your authority in your specialty. The persona or image you put forth ought to reinforce that trust
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