Customer Service is Your Secret Weapon

Customer Service Is Your Secret Weapon

Brick and mortar retail vs. online retail. We’ve all seen and heard the news stories, predictions, and studies. You know what? I don’t care what they say.  From all the interviews I’ve done this year, it’s obvious that there’s room for both and the existence of online retail does not have to mean the demise of brick and mortar. In fact, I think technology helps retailers!  What I DO care about—and I think you should, too—is one factor that sets brick and mortar apart from online retail: focused, real-time, in-person customer service! Sure, websites offer customer service when something goes […]

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Shop Talk | Haven A Boutique

In Woodland, CA, there is a little haven for shoppers in need of a warm, friendly, and well-curated place to shop. Coincidentally, it’s called Haven A Boutique and it’s owner, Rosemarie Leonardi, is a welcoming and very open interviewee. In fact, so much so I’m going to need a separate article to address all the things we talked about! But for now, I want you to get to know Rosemarie and how her social media strategy was integral to launching her store and how she continues to grow her following and her business. Haven A Boutique is just shy of […]

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