July 2019

Customer Service is Your Secret Weapon

Customer Service Is Retail’s Secret Weapon

Brick and mortar retail vs. online retail. We’ve all seen and heard the news stories, predictions, and studies. You know what? I don’t care what they say. Independent retail boutiques have a secret weapon: personalized customer service. From all the interviews I’ve done this year, it’s obvious that there’s room for both. And the existence […]

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Shop Talk | Haven A Boutique

In Woodland, CA, there is a little haven for shoppers in need of a warm, friendly, and well-curated place to shop. Coincidentally, it’s called Haven A Boutique. And it’s owner, Rosemarie Leonardi, is a welcoming and very open Shop Talk interviewee. In fact, so much so I’m going to need a separate article to address

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