Do More Video on Social. Here’s Why.

By now, you’re probably in full personal-improvement mode with whatever resolutions you’ve made to do better and be better. Perhaps you’ve set some goals and picked a word to define your year. It’s all great momentum going into a new and fresh year. There is one word that will drive online marketing in 2019 and where you might want to think about putting some energy and effort: Video. On all platforms. Facebook, for example, is prioritizing Live and Watch. Watch launched globally last year and according to Facebook newsroom, already has 400 million monthly viewers and 75 million daily viewers. […]

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Shop Talk Blue Moon

Shop Talk | Blue Moon Boutique

Patti Blake isn’t fearless. She has a hefty email list, a strong social media presence, and a profitable mission-driven business, but she isn’t fearless. She’s courageous. “Courage and fear are not mutually exclusive,” said New York Times bestselling author Brené Brown, “Most of us feel brave and afraid at the exact same time.” Back in 2012, Patti found herself as an empty nester with the desire to create something new – specifically, a boutique. She was inspired by a beautiful store she visited, which not only had gorgeous merchandise, but also gave away 10% of their revenue to international charities. […]

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