Personal Posts on Business Accounts

Should you post personal photos on your business social media accounts?  I think you already know the answer to this question, right? Building relationships online is about trust and authority. Earning the trust of your audience and establishing your authority in your specialty. The persona or image you put forth ought to reinforce that trust and authority. Here are some rules of thumb to help you decide whether to post a personal photo or not. Your business account is the 24 hour news channel of your business. Curate your content as if it were on a major network.  Steer clear […]

Shop Talk | Reedy Consulting

Do I have a treat for you! I know I’ve become your go-to-online-marketing-for-retail-shop-owner guru. And I also know you love all the tactical info you get from my Shop Talk interviews. But this month I’m beyond excited to bring you a different kind of article that is still very relevant to your business. You’re gonna want to highlight so many sections of this article! So grab a cup of tea, sit in a quiet place and absorb all the gems you’re about to receive. This month, I had the privilege to chat with some very seasoned retail consultants who, not […]

Customer Service is Your Secret Weapon

Customer Service Is Your Secret Weapon

Brick and mortar retail vs. online retail. We’ve all seen and heard the news stories, predictions, and studies. You know what? I don’t care what they say.  From all the interviews I’ve done this year, it’s obvious that there’s room for both and the existence of online retail does not have to mean the demise of brick and mortar. In fact, I think technology helps retailers!  What I DO care about—and I think you should, too—is one factor that sets brick and mortar apart from online retail: focused, real-time, in-person customer service! Sure, websites offer customer service when something goes […]

Shop Talk Haven banner

Shop Talk | Haven A Boutique

In Woodland, CA, there is a little haven for shoppers in need of a warm, friendly, and well-curated place to shop. Coincidentally, it’s called Haven A Boutique and it’s owner, Rosemarie Leonardi, is a welcoming and very open interviewee. In fact, so much so I’m going to need a separate article to address all the things we talked about! But for now, I want you to get to know Rosemarie and how her social media strategy was integral to launching her store and how she continues to grow her following and her business. Haven A Boutique is just shy of […]

ShopTalk Dotter

Shop Talk | Dotter

Those of us who’ve been involved in the retail biz for a while can sometimes forget what it’s like for those just launching into it. After talking with Annika Huston of Dotter in Los Angeles, I was struck by what we can learn from them and also by how much they value the stories and lessons of more seasoned shop owners. There’s something special in the bond that shop owners have not just with their immediate community of neighbors, customers, and staff, but also with other shop owners. Some have even likened it to a sense of family. Sometimes though, […]

Event Ideas to Keep Customers Coming

Event Ideas to Keep Customers Coming

Being your own boss is the dream. And living the dream should be fun, right? One important way to build in fun is through events and as a retail store owner, you already have the venue! But when you’ve been in biz for many years, sometimes the idea mill slows down. Lucky for you, the boss ladies from my Shop Talk interviews have shared their successful events. Now I’m sharing them with you. Events offer multiple and sometimes underestimated perks. The first is customer appreciation. There’s no better way to show customers how much you appreciate them than by spoiling […]

Robbie Hoyme from Gaia

Shop Talk | Gaia

Way on the other side of the country in Winston Salem, North Carolina, is a shop called Gaia. Although running strong for 21 years, Gaia is actually the 6th store by serial shop owner/entrepreneur Robbie Hoyme – a woman so connected to her shop that people assume her name is Gaia. You might expect that she’s chock full of stories and lessons to share… and you’d be right! Between all her stores and moving from state to state with her family, what strikes me most about Robbie is not only that she is simultaneously a visionary, flexible, creative, and determined, […]

Photo Shoot

The Top 3 Photos That Your Business Needs NOW

Great photos are one of the top resources you should have ready to go at a moment’s notice. As a local business owner, there will be numerous opportunities that will call for gorgeous photos. Instead of scrambling to get it done last minute or submitting photos that are low quality (too dark, out of focus), take the time now to set up a photoshoot. When that special sales event, fashion show, fundraiser, or interview comes asking for photos to feature you and/or your store, you will have perfect photos at the ready! Top 3 Must-Have Photo List: Headshots of the Owner, […]

Google My Business Map

Claim Your Business on Google

Have you ever noticed that when you google a business, you often see what looks like random pictures on the right hand side? And below that is some information like a website, phone number, etc.? Did you know you could control what comes up there when someone searches for your business? Well, you can! You do it by claiming your business on Google using their free tool “Google My Business.” Once you claim your business you can add all kinds of information like hours, website, and your own gorgeous photos and videos. Customer reviews and uploaded photos will also be […]

Shop Talk with Sibling Revelry

Shop Talk | Sibling Revelry

21 years ago, Cathy Holdorf (pictured above, right) and her sister, Dorothy Williams (pictured above, left), embarked on a retail journey with no previous experience and opened Sibling Revelry in Corvalis, Oregon. They knew nothing about the industry. Zero. Well, nothing about the business side of fashion, anyway. What they had, however, turned out to be a lot more valuable. Their readiness to acknowledge what they didn’t know and the eagerness to ask for help. It’s a critical lesson for a new business, but one that’s also very useful for established ones. Cathy was always interested in retail. She learned […]